Effective Branding Strategies | Warning! These 6 Tips Could Turn You Into A Small Business Branding Genius
Effective Branding Strategies | Businesses, big or small, have to begin with defining their brand in order to rise above a sea of competitors, establish their reputation, and grow their client base. As an entrepreneur, this will help you make your target audience actually look your way and see what you have to offer. And the best part: building brand awareness doesn’t have to involve a big budget.
You know branding is a critical element of the success of your business, but where do you start? Your logo, your website, social media? You may think of logos, labels, marketing and catchy taglines when defining what a brand is. All those things are important part of what makes up a brand, but it’s more than that. Simply put, your brand is your promise to your potential client. It tells them what they can expect from doing business with you, and it differentiates your products and services from your competitors’. How can a small business develop a big brand on a tiny budget? Here are 6 tips to help you get started.
Create A Standout Logo | Effective Branding Strategies
A professionally designed logo will go a long way. People usually associate brands with the logos, which means you should have a professional logo that can be easily recognized even in small formats such as social media profile images. An appealing, yet simple logo is the vital first step in building a strong brand image that will grab the attention of your potential clients, so unless you are able to design one on your own, one that looks professional, you should definitely consider hiring an expert.
Differentiate Yourself From Your Competition | Effective Branding Strategies
What makes you different and original? What about your business makes it the one that a potential client should choose? Figure out your unique selling point and develop a tagline around it. Write a memorable, meaningful and concise statement that grabs the essence of your brand. Be innovative, bold and daring. Strong and enduring brands stand for something and don’t try to be all things for all people. With the right tagline, you can get free word-of-mouth marketing around the proverbial water cooler. People simply can’t resist a good tagline!
Be Honest And Authentic About Who You Are | Effective Branding Strategies
Your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse your target audience. There is no faster way to ruin your brand than by making promises to existing and potential clients that you don’t keep, especially in today’s digital world where anyone can go to social media and broadcast their opinion. Even a strong brand will suffer when it creates average or below average products or services. Providing consistently great products and customer service is one of the best types of marketing there is!
Keep Your Messaging And Visual Identity Professional And Consistent | Effective Branding Strategies
Sure, the world is fast changing, particularly in light of the evolution of technology. Keep in mind, however, that you should be consistent with your brand’s message and avoid changing your message with every trend and fad coming and going. From business cards and logo to email newsletters, tweets and even brick-and-mortar signage, all of your communications and marketing materials should look, feel and sound like they come from the same source. Once your brand is starting to gain a foothold, stick to that message so you won’t confuse your clients.
Blog Regularly | Effective Branding Strategies
A website is no longer optional for business owners today. Official company websites act as virtual business cards, portals to engage clients and potential business partners, point of sales, and a way to communicate the latest news and information about the business itself. As an entrepreneur, part of your job is to keep your clients updated not just about your products but also of the industry in a level that they will understand and find interesting. The easiest way you can do that is by regularly publishing blog posts on your website. It also has the added bonus of keeping your website up to date, and we all know how important that can be for getting better rankings in search engines.
Embrace New Ways Of Reaching Customers | Effective Branding Strategies
LinkedIn, Facebook, Twitter and other social media networks can act as a powerful way to showcase your brand and engage with existing and potential clients. How will your brand gain visibility if no one ever hears about you? By engaging regularly with your followers, you will increase your brand visibility and generate top of mind awareness for your products and services. Build your online community, and engage them in virtual conversations. This way, you’ll get to know your clients more and improve your products or services based on their opinion, while improving your brand’s visibility.