Effective Business Card Design Tips | Entrepreneur’s Manual To Designing Business Cards That Drive Revenue
Effective Business Card Design Tips | Business cards are still the key to presenting yourself in a good light, leaving the right impression on important people and getting in contact with those who can further your career. It’s always a great idea to carry some self-promotional material in your pocket, whether you’re going to a conference where networking is your main goal, or for situations when you bump into an old friend who is now a possible business partner.
If you go online, you’ll see that there is no shortage of cheap DIY online business card printing companies. With a few exceptions, it’s quite easy to spot an inexpensively produced card. If you choose to “go cheap,” what message does that send to your potential clients and business partners? Having an effective business card is not as easy as pasting your name and contact details on a random template you found online. Follow the tips below to create distinctive, professional business cards that pack a punch!
The Issue Of Size | Effective Business Card Design Tips
Standard business cards are 2″ x 3.5″, in either vertical or horizontal orientation. Horizontal is more traditional, but plenty of people and companies now go with vertical layouts. However, keep in mind that most wallets and business card holders are made to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. This means it’s best to come up with a design that stands out while still fitting within those dimensions so that you’re newly made contacts can store and access your information easily.
Choose The Right Material | Effective Business Card Design Tips
You might be tempted to opt for an unusual material for your business card. While this will definitely make your business card stand out, keep in mind the practicality of your chosen medium. The vast majority of business cards out there are printed on paper cardstock, and for good reason. People usually write extra details on business cards – such as where they got the card. This is much more difficult to do on metal, wood or even plastic.
Consider The Thickness Of Your Business Card | Effective Business Card Design Tips
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Unless you have commercial printing capabilities, business cards printed using your office printer might not make the best first impression. You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the effect of handing over a homemade business card isn’t the same as cards that are printed professionally.
Cover Your Bases | Effective Business Card Design Tips
The main goal of a business card is to make it easy for people to reach you. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look cluttered. Remember, your goal is to design a business card that clearly communicates what you do and how to reach you. If you don’t provide your potential clients with all the relevant contact information you’ll lose sales, so include the contact details that you think are absolutely necessary. For example, email, phone, cell, website, address, name and job title.
Make It An Extension Of Your Brand | Effective Business Card Design Tips
It is vitally important that your business card is consistent with your other branded materials. This helps to build your brand, helping potential clients remember you and your company better. Your business card will often be the first branded marketing material that potential clients see, so it’s crucial that it gives them a sense of what you and your company are all about. If what you do is funny or entertaining, then no one is expecting a boring card from you, unless you write on the back “This is so boring! Come see how we do fun!”
When sending your business card design off to the print shop, make sure you’ve double-checked every single detail. There’s nothing worse than getting back your cards and finding out you missed a typo in the email address or name. Having a strong, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful — someone that is enjoyable to do business with. So before you begin your quest for the perfect business card design, keep these five tips in mind: information, brand, size, paper and design.