Effective Business Card Designs | Look Good In Print : Six Ways To Improve Your Business Card
Effective Business Card Designs | We all know by now just how vital first impressions are. In business, this first impression is usually provided by your business card. Despite the move to everything digital, the exchange of a good old business card is time-tested tradition in face-to-face business interactions. It doesn’t matter if you’re meeting a potential client for the first time, or you’re at a networking event meeting potential business partners, your business card is a crucial factor in leaving a great impression.
Whenever someone in your company is coming in contact with potential clients, they can and should give out a business card. This combination of talking to someone in person, and giving out a promotional piece of paper that your potential clients are supposed to keep, makes business cards a very effective marketing tool. If you have skimped on the design and printing of your business card, what does that say about the quality of your services? No matter how good your product or services are, if your business card looks unprofessional, you will certainly lose business. Cheaper isn’t always better, especially when it comes to first impressions. Follow these tips and you will definitely leave a great impression.
The Challenge | Effective Business Card Designs
Whether you’re a designer or not, there are certain challenges when creating a business card. While it is critical to keep your business card unique, you do want to make sure the card actually fits a standard business card size. Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. Working within this tiny canvas you can still get creative with the space: start by considering the key information you want to include, which will typically be a name, phone number and email address, then work your design around presenting this information in a creative way.
Include Your Website | Effective Business Card Designs
One of the biggest mistakes people make when creating their business cards is the tendency to leave off critical information. Always display your website address prominently. This can be one of the best ways to build a relationship with your potential client, allowing them to find out more about your business online.
Build Your Brand | Effective Business Card Designs
A business card conveys your brand by utilizing brand elements, such as logo, colors and fonts. It is vital that your business card is consistent with your other branded materials. A comapany logo is a critical branding element essential to any business card design. It doesn’t matter if your logo is an image with words or just a logo type, you should add it to your business card in a prominent location.
Utilize The Back | Effective Business Card Designs
When designing a business card, you want to make sure you use all available space to the fullest potential; this includes the back too. Many people will leave the back of the card blank, but that is a huge waste of space. Use both sides of the card – which doubles the size of your ‘real-estate’ and the messaging you can share with your contacts. If you take appointments for your business, having an appointment time and date on the back is a great idea.
Choose Paper Wisely | Effective Business Card Designs
The paper stock used to print a business card says almost as much about your company as the design of the card. Avoid using flimsy or low cost paper that will end up with rough edges and a homemade feeling when you hold it. Thicker cards tend to feel more expensive – making your business appear more professional. Some will say that you want the feel of your card to stand out. That would be a wise idea as long as the surface of the card still allows for people to write on it. Many times, people will write reminders on business cards to help them remember the person that handed it to them.
Proof Read | Effective Business Card Designs
How can such small pieces of paper have so many typos? It’s hard to say, but they do! Numbers and address information are harder to proof read, and problems usually occur when you design and print business cards for many different people in the same company. You should never give out business cards that have out of date details on them such as old phone numbers, email addresses or locations. Don’t cross out old details and try to re-use cards (unless you run a recycling business and then it could actually be a really good idea!).