Effective Business Card Tricks | 6 Tried And “Tasted” Ingredients To Make An Irresistible Business Card
Effective Business Card Tricks | Many new business owners overlook the value of having a professional business card that accurately represents their brand image, yet this small piece of paper can be a vitally important part of a stationery package. After all, it’s often the first item potential clients receive from you, so it’s your first chance to make a strong, positive impression on them.
Savvy, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes an effective business card design? To put it simply, your business card will never be the marketing workhorse it should be unless it looks professional, is easy to read, and helps your existing and potential clients remember what you’re providing and why they should get it from you, so follow the tips below to create a unique, appealing business card that packs a punch!
Be Deliberate In Choosing The Information To Appear On Your Card | Effective Business Card Tricks
What’s most important? Your name definitely needs to be there, along with the name of your business, your logo, phone number as well as your e-mail address. You don’t have to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on the average business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Make It Readable | Effective Business Card Tricks
If you’ve got a lot of information you want to include, you may be tempted to shrink the size of your text. However, keep in mind that small text can often look readable on your screen, but turn into an illegible smudge when printed. It’s best to select a font that is still legible at a small size — a classic serif or sans serif font would be your best bet. Lastly, you want to organize the content so that it’s user-friendly and visually appealing.
Colorful Or Plain? | Effective Business Card Tricks
Bright colors – when used right – can make a business card stand out and grab the attention of your potential clients. This tactic is often used by design and creative startups, with the aim of appearing fresh, exciting and original, but make sure you choose colors that are aesthetically pleasing and work well together. A mish-mash of bright and bold colours may make your card stand out in a stack of 50, but it could be for the wrong reasons. However, don’t underestimate the power of simplicity either. A plain black and white design can be as memorable and striking as a colorful card – and can often be seen as more ‘stylish’ too.
Use Both Sides | Effective Business Card Tricks
While you need to have written content on one side of the card, think about using the back for something more visual. Maybe you could use the space to feature an image of the product you’re selling, or something related to your business. If you do wish to put copy on it, be sure the information is of a supplemental nature, like your business mission or tagline, for example. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true.
Choose The Right Paper Stock | Effective Business Card Tricks
If you have skimped on the design and printing of your business card, what does that say about the quality of the products and services you’re providing? Thicker cards tend to feel more expensive – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. After all, you need your business card to be sturdy so it doesn’t get torn in your wallet or business card holder. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card.
Stick With The Standard Size | Effective Business Card Tricks
The average business card size is 3.5” x 2”, which means that wallets and business card holders are designed to accommodate this size. If you business card won’t fit these items, it may get thrown in the trash — making you lose out on potential business. A round card, for example, is really memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.