Effective Business Stationery | Easy To Follow Tips And Tricks To Get The Most Out Of Your Business Stationery
Effective Business Stationery | Business stationery is no longer used just to deliver your message to potential clients and business owners, or provide them with your contact details. Many business owners are using their personalized business stationery to convey the image and personality of their brands and leave a long-lasting impression. However, in order to do that, the stationery needs to be eye-catching, memorable, and match your other branded materials.
However, not all business stationery items are created equal, especially today when you can get a cheap generic template online for less than $5. Think about it; if you choose to cut corners on your stationery items, what message will that send to your potential clients about the quality of the services you’re providing? Things like your business card, thank you notes and envelopes you use to reach out to your existing and potential clients will often be the first contact they have with your business, so you need to make sure they get the best first impression possible. And we have the most important tips you’ll need to do just that!
Cover Your Bases | Effective Business Stationery
Business stationery items range from business cards and letterheads to mousepads, coffee mugs and pens, so you’ll need to choose the information for each to make sure you don’t end up overwhelming your potential clients. So, what’s most important? The name of your business, as well as the logo need to be there, but you’ll also want to consider including the URL for your website and your email address. There’s a fine line between providing all the important information and cluttering the design, so make sure you include only the most relevant and important details your clients will need to reach out to you.
Reinforce Your Brand | Effective Business Stationery
No matter which stationery items you’ll be using, they all need to portray the same image and reinforce your brand, both online and offline, which is why it’s a smart idea to set up branding guidelines. You’ll want to clearly define the exact colors you’ll be using for your marketing materials, as well as stationery items, but also the fonts, different logo versions, and even brand-oriented words and imagery. At the end of the day, all your materials should look, feel and sound like they’re coming from the same source, and having clearly defined guidelines will help you set up a cohesive and consistent package that perfectly represents your business.
Readability Is Vital | Effective Business Stationery
When it comes to fonts, we usually advise our clients not to use more than 2-3 fonts throughout their stationery items. Not only does the human eye find it difficult to scan multiple fonts, but it will also make your items appear less cohesive. Another important thing to keep in mind when choosing fonts is legibility – even though you might love a complex calligraphic font, you should choose simple and easy fonts that are easy to read. And lastly, you’ll want to stick to font sizes larger than 8pts to ensure your potential clients can ready your contact details without using magnifying glass.
Simple Is Better | Effective Business Stationery
When it comes to any design niche, the saying “Less is more!” is the most important best practice, so it shouldn’t come as a surprise that it goes for business stationery design as well. Your business stationery is a delivery mechanism for your message, so make sure the design isn’t too complicated and that it doesn’t overshadow the message it self! After all, even the most interesting stationery item won’t do you much good if the information is too difficult to read!
Say It With Color | Effective Business Stationery
Color is an incredibly powerful tool when it comes to design: it can make your stationery stand out from even the largest pile, guide your potential client’s attention, and it will help you emphasize the most important areas. Plus, it’s always fun to play around with different colors. However, before you start adding random colors to your stationery items, make sure they actually work well together and convey the nature of your brand. Every color has a different meaning, so you’ll want to make sure you’re using only 2-3 colors that match the colors used throughout your other branded materials.
But Don’t Forget About White Space | Effective Business Stationery
White space is not your enemy! While many business owners will try and pack their stationery with as much information as possible, keep in mind that the white, or empty space can help you keep the design organized and well structured. It will also help you emphasize the important bits: the more white space there is around an element, the more prominent it becomes, which will guide your potential client’s attention to the right areas of the design.
Pay Attention To The Materials You Use | Effective Business Stationery
Humans are tactile beings, which means your potential clients will start forming an opinion of your business the moment you hand them your business card, or the moment they pull the letter from the envelope, so you’ll want to invest in the best paper stock your budget will allow. High quality paper will make your business appear more professional and reliable. Think about it – no one likes a limp handshake, so why would they like a limp business card that gets torn or dented easily?