Effective Business Website | Build It And They Will Come: Best Website Design Tips To Attract More Visitors
Effective Business Website | When it comes to promoting your business, it is vitally important nowadays to ensure you have a prominent online presence. And for that, having a website is a must. Even brick-and-mortar stores can benefit from a website that showcases their products and helps potential clients find their locations. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand out from the crowd?
44% of consumers start researching a product on a major search engine like Google or Bing. Acting as a 24/7 online home, a good small business website gives visitors all the information about the company they need, a place to order products, and a unique landing spot for links on social media. When it comes to setting up a website that will leave a professional impression, you will always do well to keep everything up to date and on trend. Want to get people to stay on your website longer and click on or even make a purchase? Follow these simple web design tips!
Quality Content Will Keep Your Visitors Engaged | Effective Business Website
The goal of your website is to create quality leads for your sales funnel. One of the best ways to accomplish this goal is by including interesting and informative content throughout your website. Remember that you have just a few seconds to explain your value proposition to your potential clients when they enter your website. The back button is the most widely used command on the web. If you don’t answer a visitor’s needs right away, he or she will click “back” and exit your website.
Less Is More | Effective Business Website
It has been proven time and time again – people don’t like websites that are too cluttered or require excessive clicking to find the right information. Much like a well-organized shop, a clean and clear website design enables your visitors to find what they are searching for. The navigation bar should help organize your content and make it easily accessible. If its not doing this, then it’s hurting your business.
Call To Action | Effective Business Website
Look at any successful eCommerce or service provider website and you will notice they include a CTA, or a call to action. On top of showcasing your selling points, make sure your website features several calls to action that encourage people to contact you or purchase your products or services. The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” You never want to be vague in your calls to action. Give your potential clients explicit instructions on what exactly you want them to do. The best CTAs clearly communicate what you are offering as opposed to forcing people to figure it out on their own.
Look Trustworthy And Transparent | Effective Business Website
A common way increase sales is deceptively simple: building a trustworthy website. Be clear about exactly what you can do for your clients and include this information on your homepage. Highlight your guarantees and feature certifications or a phone number potential clients can use to contact a real person if run into any issues or have additional questions. These features can be the difference between someone hitting the dreaded back button and making a purchase.
Use Responsive Design | Effective Business Website
The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen. Think about it, what’s the point of a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Rather than setting up a separate website for each device, a responsive website is designed to adapt to the browser size, making for a better user experience. After all, you don’t want to miss out on potential business just because your potential clients are on the go, do you?
Speed Can Make Or Break Your Website | Effective Business Website
Imagery is eye-catching and attractive, but resist the temptation to overload clients with too many images, unless you’re setting up a portfolio. Too many images can make a website load more slowly. Optimized graphics, video and audio give a website the necessary speed it requires to load quickly. No one wants to wait for slow content to download; your visitors need the information quickly and without delay. Also, if you’re using Web fonts, try to use no more than two font families in order to ensure fast load times.