Effective Custom Business Stationery | Business Stationery Design Tips For The Stressed And Computer-Challenged Entrepreneur!
Effective Custom Business Stationery | The way we use business stationery has changed quite a lot in the last few years, and is no longer just a way to provide your potential clients with the basic information about yourself and your business. Entrepreneurs today are getting more imaginative with their stationary items, using it as a mechanism now to show some personality and creative flair. Branded stationery is a great way for a business to make a lasting impression on potential clients and business partners. The effect will be even stronger when combined with matching envelopes, brochures and other marketing materials.
However, there are a few things to consider carefully when designing business stationery so that the end product conveys the essence of your brand’s nature in an appealing package. From the letterhead to the quality of the paper, color scheme, fonts, and layout – everything in your business stationery matters if you’re trying to create the best possible first impression. You only have one chance!
Reflect Your Branding | Effective Custom Business Stationery
Your branding strategy should be incorporated into your stationery design so that potential clients know it’s your company and understand what you stand for. Business stationery items can reinforce your brand by using your business logo, colors, fonts, and even brand-oriented words used in other branded materials. And while business stationery can take a number of forms – from business cards, letterheads, brochures, and pens, to mouse mats, and even mugs, there should be the same consistency with each item with the visual design tying in your stationery with the same look and feel.
Come Up With A Memorable Slogan | Effective Custom Business Stationery
Not every business will have the need for a slogan, but it is not only great at brand builder, but it also effectively portrays your “promises” to your potential clients, especially if it’s not immediately obvious from the name of your business what it is that you do and what you can do for them. Keep in mind that you won’t feature your slogan on each and every piece of stationery, but where possible it can be included to compliment the whole branding package.
Include Relevant Contact Information | Effective Custom Business Stationery
If you want your business stationery to be effective, then you need to include your contact information, such as the name of your business and address, phone number, email, fax and any other details you feel it’s important for your existing and potential clients to know. If you are a VAT registered company, make sure to include your VAT number on your business letterheads as well. Keep in mind, though, that you will have to choose the most appropriate and important contact details for every stationery item, simply because some of the items will not be large enough to fit them all on!
Make It Readable | Effective Custom Business Stationery
Remember that any text featured on your stationery should be in fonts and colors that are easy to read, so even though most businesses will try and stand out from the crowd with a custom stationery design, make sure that you do not use unreadable or complex fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently.
Pay Attention To Material | Effective Custom Business Stationery
It’s crucially important that you use only the most premium paper or highest quality material for your professional correspondence. If you create a flimsy and poorly designed piece of custom stationery – let’s say a business card – your potential clients are likely to compare the quality of your brochure to the quality of your services. Bad move. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper, which can be enough to change the perception of your business in the mind of a potential client.
Include Plenty Of White Space | Effective Custom Business Stationery
Never be afraid of white space! While you may be tempted to pack every inch of your stationery with information or imagery, this can result in your stationery becoming too cluttered and a reader will lose interest quite quickly. White space can help break down areas of your stationery and allow you to form sections and prioritize the areas of importance, while a design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.