Effective Letterheads | Designing Your Image: Tips For A Powerful Letterhead Design
Effective Letterheads | If you are creating new stationery for your business, one of the most vital elements you will have to pay attention to is the letterhead. The top of any piece of stationery sets the first impression, especially when it comes to a design that will be seen by potential clients. You might not realise it, but a letterhead is more than just a blurb at the top of a page. It communicates everything that your potential clients need to know about your company, conveyed through a combination of your company’s name, logo and contact information.
Designing an effective letterhead means getting all the details just right so that when it gets into the hands of your potential clients, it not only provides them with something tactile, but also makes a lasting impression of your brand. There’s a huge difference between getting a letter on a simple blank paper and getting a letter with a professionally designed letterhead. Whether you want your letterhead to reinforce your brand identity, or make a strong first impression on your target audience, here are some useful things to consider so that you can get the most out of this important marketing tool.
Define Your Letterhead Text | Effective Letterheads
The starting point of any letterhead design is to decide exactly what information will be used within the layout. Company name and logo are absolutely pivotal elements to include together with all relevant contact information. If you do not have a logo, consider having one created for your business, it is a good way of expressing the nature of your brand and engaging your potential clients. Once you have a logo, it can also be used on your business cards and envelopes. Don’t forget to include your company’s postal or street address, phone and fax numbers and email. Your company slogan may be also incorporated if you want.
Add Some Color | Effective Letterheads
Make sure that you carefully represent the branding when creating your letterhead. This isn’t just about the logo, but the choice of colours, imagery, fonts, and much more. Company colours are generally used to ensure that the letterhead design stays consistent with other branded materials. At all times, colour must be used selectively with the sole goal of emphasizing your company’s name. If you have other printed materials that have a color scheme that is used, you should definitely include the same colors into your letterhead. This will create company identity through the use of the associated colors.
Make It Readable | Effective Letterheads
A letterhead showcases the name of your company, which means the choice of font size, color, and style are all-important. Stay away from those fancy fonts! You want the name of your business to stand out, not the font. If your company’s image is heavily branded, make sure to use the same font for your letterhead as you do with your other materials. This will help reinforce your brand image and make your business recognizable. Try to limit the fonts that you use on your letterhead to two different fonts.
Keep Your Design Simple | Effective Letterheads
The role of your letterhead design should be to help communicate what you have to say in an appealing and memorable way. While you do want to include all important information on your letterhead, you should also avoid the trap of cluttering it up. White space is just as important as the information you include, and an overly busy letterhead containing too many details will just become confusing for the reader. Stay away from busy designs that will compete with your content and instead choose simple designs that provide an effective framework to communicate your message.
Paper Quality | Effective Letterheads
Select the type of paper you would like your letterhead printed on. The paper’s thickness, finish and color will all affect the image your letterhead conveys. Printing your business letterhead on the quality stock paper will help you reinforce your creative design and will result in something visually delightful and tactile. Use of special effects such as embossing, foil blocking, die-cutting or a spot-UV finish can also help showcase quality, sophistication and a point of difference.
Carefully Review Your Proof Copy | Effective Letterheads
When you work with a print shop, always get a press-proof of your letterhead before the printer starts the full ten-thousand-sheet job. This is your last chance to fix any spelling errors – so double-check that phone number! Take the time to make sure contact details are correct. Nothing looks unprofessional like a letterhead with inaccurate information. It gives the appearance that the viewer is not worth the time of sending the right information to.