Effective Logo Design Advice | Cracking The Code Of Photography Logos – Five Elements Of An Effective Logo
Effective Logo Design Advice | Photography is a visual industry, and a creative one at that! And with that comes the challenge of standing out – you need to ensure all your branding and marketing efforts showcase your unique style, visual identity and creative vision, all of which comes down to a seemingly simple, small, yet incredibly important graphic – your logo! Having a well-designed logo is more important than you might think – it’s the face of your business, the backbone of your entire brand, and it will affect the all-important first impression.
We’ve been designing logos for photographers just like you for over ten years, and each time we start working on a new project, the very first thing we ask ourselves is “What will makes this logo POP?” The answer, it turns out, is not that complicated. There are actually a few things all effective logos have in common, so whether you’re having your logo designed by a professional, or taking a crack at it yourself, here are the things you need to pay attention to!
Include The Name Of Your Business | Effective Logo Design Advice
Photographers usually take two routes when naming their businesses – they either use their own name and add the word “photography,” or they come up with a unique name. Whichever way you go, make sure you include the name of your business in your logo. At the end of the day, your logo is a representation of your business, a simple aid for your potential clients to remember you and your business. We know what you’re thinking – there are companies like Twitter and Starbucks that are using only a graphic for their logo.
This is because they’ve been in business for years now and they already spent millions of dollars on marketing and branding efforts to raise the awareness before dropping the name. Chances are, you don’t have that kind of a budget just yet, so it’s best to stick with your name until you grow awareness. You’ll also want to make sure the name is actually readable – so find a simple font that can be easily read in pretty much any size.
Be Original | Effective Logo Design Advice
There are many photographers out there with comparable skills and even more expensive equipment, so what the success in the photography industry comes down to is standing out. Start with your logo! The last thing you want is to have your logo mistaken for a logo of a competitor, which is why you’ll want to stay away from the cheap logo templates you can find online. How is your logo supposed to stand out if it’s exactly the same as the countless other logos in your particular niche or area? Rather than following the herd and using a cliché design, you should instead strive for something that is uniquely recognizable.
Add Some Color, But Don’t Rely On It Too Much | Effective Logo Design Advice
Each time we start sketching logo ideas for a client, we do it in black. This way we can focus on the actual shape of the logo without getting distracted by color. It is only when we’re completely satisfied with the look and feel of the black version of the logo do we proceed to adding the color, which ensures complete versatility. Think about it: your logo will be used in a myriad of ways throughout its life cycle, and some of the applications will have severe restrictions, so you’ll want to make sure your logo is just as effective even when the color is removed.
Simple Is Better | Effective Logo Design Advice
One of the most common mistakes many business owners make when having a logo designed is adding countless elements and effects in order to make sure their logos stand out from the sea of identities already out there. However, this can actually do more damage than good – complex logos are not only difficult to remember and recognize, but they’re actually difficult to use, especially when scaled down to a smaller size. A complex logo might look stunning on a computer screen, but when actually printed on a business card, it can turn into an unrecognizable smudge. When it comes to logo design, less is definitely more!
Versatility Can Make Or Break Your Logo | Effective Logo Design Advice
Raster files are built up of small squares called pixels. This means that as you increase the size of your image, it will become blocky, or appear to be blurred. Unlike raster images, vector files will allow you to scale your logo to pretty much any size, big or small, without affecting the quality. Even though you don’t need to blow up your logo to the size of a billboard just yet, you never know when you’re going to need to, so make sure you’re using vectors from the get-go.
Another thing you’ll need to keep in mind is that all the applications will have other limitations as well, including the shape, so you’ll want to be prepared. To make our designs look great, no matter the circumstances, if the design allows it, we provide our clients with the logo in different lockups. A lockup is simply a different layout configuration, so for example, if you have both the typographic element such as the name of your business, and an icon, you can prepare two different versions: a long/thin version with the icon to the left of the text, and another with the icon above the text.