Effective Logo Design Explained | The Secrets Of Successful Logos Revealed!
Effective Logo Design Explained | Trying to build a brand for your startup? A lot goes into the endeavor, but one thing is certain: you will need a killer logo. Launching a business can feel overwhelming – you have to set up everything from your business’s finances to optimizing the day-to-day errands to help your business survive and thrive. Although designing a logo for your startup may not be your top priority, a well-designed business logo is vital in creating a unique brand identity and a lasting impression on potential clients.
There’s more to creating a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and for good reason — a logo is usually a company’s first impression, one that can affect a client’s brand perception, purchase decisions and overall attitude toward a product. Fortunately, there are some tips, tricks, and best practices (how many and what they are depend on who you’re talking to) that can guide the development of effective logos, some of which we’ll cover in this post.
Understand What Appeals To Your Target Market | Effective Logo Design Explained
While mission statements and company descriptions can affect a potential client’s logical response, logos affect one’s emotions and attitudes. That’s why it’s so important to understand your target audience’s emotional needs in regards to the services and products you are providing. While your logo does not have to relate directly to a brand’s business, it should be appropriate for the intended audience. That includes logo position, color scheme and even the symbol itself.
Less Is More | Effective Logo Design Explained
It’s essential to have a balanced combination of simple and quirky — you want your logo to be able to stand out, but you don’t want your potential clients to have to sit and stare, analyzing the logo. The chances of you having an ineffective logo increase every time you try to add a new requirement to what you want your logo to achieve. In other words, simple is better. After all, some of the most iconic logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Make it Modern Yet Timeless | Effective Logo Design Explained
“Modern” is “today,” but not so “today” that in a couple of years your logo looks silly. And, modern is different than being trendy. A trend is “hot today” and will naturally (sometimes thankfully) run out of steam – probably sooner than later. The logo should be ‘future proof’, which means that it should still be just as effective in 10, 20, 50+ years time.
Start With Black And White | Effective Logo Design Explained
Creating your logo in color can really limit its versatility, so you’ll want to start designing in black and white. This enables you to focus more on concept and shape. That, in turn, helps ensure that your logo will look good in various colors or without any color at all. If your logo design uses color to communicate a meaning, think about how you can reflect that meaning once the color is removed. You’ll also need to choose the colors for your logo very carefully. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Use Vectors | Effective Logo Design Explained
After starting with a sketch, some designers then move on to more technical sketches on graph paper. But the best way to save any pain and frustration with later applications of your logo is to design it using vectors. Great logo designs work across several platforms and in different sizes. Because of this, you’ll want to design your logo in vector format so it can be scaled to any size.
Fight The Temptation To Imitate | Effective Logo Design Explained
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many businesses struggle with. We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. What’s important is to come up with something that you believe is different from anything already out there.