Effective Logo Design Ideas | What Does Your Logo Say About Your Photography Business?
Effective Logo Design Ideas | Photography is one of the most popular hobbies and career choices right now, and for good reason – the equipment has never been as affordable and user-friendly, and in spite of smartphone cameras being more powerful then ever, the demand for professional photography services isn’t showing any signs of decreasing. It’s no wonder that many hobbyists decide to make the jump and turn pro; after all, if you’re passionate about taking pictures, starting a photography business is probably on top of your bucket list!
While starting a photography business technically might be simple (after all, all you need is some extra cash on your hands to get the equipment and register a business), turning a hobby into a profitable venture might be challenging in today’s saturated market. This is why it’s important you pay attention to the way you brand your business from the get-go. Even though there are many aspects of building a brand, we’ll delve deeper into one of the most important ones – logo design!
Nail Your First Impression! | Effective Logo Design Ideas
When done right, a logo can be the face of your business, the backbone of your brand, and one of the most powerful marketing tools, especially when you consider it will be the first thing a potential client sees, even before they get a chance to check out your portfolio. In other words, it’s your first opportunity to leave a great first impression and grab the attention of your target audience, and we’ve got all the answers to help you nail your first impression and grow your business without losing your mind or blowing your entire budget!
What Are You Trying To Tell Your Potential Clients About Your Brand? | Effective Logo Design Ideas
An effective logo is so much more than a random shape next to the name of your business – it needs to represent your photography business, convey the nature of your brand, and even your unique creative vision. From the shapes, colors, to the fonts and the overall complexity of your logo, every element should match the message you’re trying to convey and the image you want to portray. Is your brand laid back and casual or formal, family or business-oriented? Are you targeting high-end clients and budget-conscious high-school seniors? All this, and much more, can be communicated with a logo, but first, you need to determine what it is that you’re trying to say!
Don’t Be A Copycat | Effective Logo Design Ideas
You might be tempted to get a cheap logo template, paste the name of your business, and call it a day. However, keep in mind that most of these templates are created by amateurs and are being used by countless other businesses, some of which are even in your area. What will a cheap amateur logo say to your audience about the quality of the products and services you’re providing? Remember, if your logo doesn’t leave a good impression, majority of your potential clients won’t even bother checking out your website or going through your portfolio.
In order to stand out, you need to be different. Since the last thing you want is to have your logo mistaken for a logo of a competitor, you’ll want to stay away from logo templates and come up with a truly unique design. Don’t copy, imitate, or parody other logos – instead, take a look at what’s already out there and find an opening for something new. Not only are unique logos a lot easier to remember, but you’re a part of an incredibly creative industry, and your logo needs to show that. Don’t follow the pack; dare to stand out!
Usability Is Absolutely Vital | Effective Logo Design Ideas
Your logo will go through plenty of applications throughout its life cycle and will be used in different sizes on different materials, so you’ll want to ensure it’s versatile from the get-go. Whenever we design a logo for a client, we make sure we use vectors, which, unlike raster images, allow our clients to scale their logos to pretty much any size without affecting the quality. Raster imagews, on the other hand, will allow you zoom in on your logo only to a certain point before it starts breaking down into pixels.
Trends Can Be A Tricky Thing | Effective Logo Design Ideas
Staying on top of the latest trends is a good thing – it’s a way to make sure you’re relevant and up to date. However, mindlessly following trends in some situations can do more damage than good, especially when it comes to logo design. Keep in mind that your logo needs to last pretty much as long as you’re in business, and the problem with overly trendy logos is that they turn stale and begin looking outdated sooner than you think, which means you’ll need to redesign it as soon as a new trend takes over the world of design.
Drastically changing your logo too often will do more damage to your branding efforts than you might think! A new logo might alienate even the most loyal clients, and it will definitely confuse potential clients. The goal is to come up with a design that you can tweak slightly as the years pass by, without overhauling the entire look and feel. Just like you’ll be adding new services and tweaking your packages down the road to stay relevant without starting a new business, you want to keep the same logo and do a touch-up every now and then.