Effective Logo Design Principles | How To Design A Killer Logo: 6 Principles Of The Logo Design Masters
Effective Logo Design Principles | Creating a logo is simple, right? Not really! There’s more to creating a brand’s visual representation than simply placing a name in a square and calling it a day. Your logo is the face of your business and the visual representation of everything you stand for. So then why is it so often considered an afterthought?
Entrepreneurs love logos. And why not? A well designed business logo says to the world that you’re here, and are ready for serious business. An effective logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise. For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo an overhaul, we’ll get down to the nitty gritty of what makes a logo design effective and we’ll also guide you through some of the principles and best practices of creating an iconic brand identity.
Use Your Company Or Product Name | Effective Logo Design Principles
The point of having a logo is to make your business or product name stick in the client’s mind. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. Unless you want to spend money to add ornamental artwork to your design later on, get a logo that people can actually read. That doesn’t mean a logo can’t have an image and text. Once the company gains recognition, the text can be left out.
Less Is More | Effective Logo Design Principles
It’s essential to have a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want your potential clients to have to sit and stare, analyzing the logo. If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest.
Keep It Flexible | Effective Logo Design Principles
In the digital age, where the average logo appears on various devices and across social media, you must come up with something that transcends paper. Your brand identity communicates with your target audience online and offline, so your logo design must be flexible and adaptable to any of these formats. You must ask yourself, how does it look on letterhead or a business card? How would it look on my store front or in a magazine?
Be Unique | Effective Logo Design Principles
The last thing you want from your business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s vitally important to keep it original. Look at what’s out there and find an opening for something new. Not only will original art leave a more memorable impression about your business, but it’ll set your business apart from others. Designing a unique logo, however, isn’t all about avoiding imitation, but also about creating something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively.
Say It With Color | Effective Logo Design Principles
Using color in a logo is a wise idea, as it can help your logo stand out. Of course, most designers will keep in mind that you will need your logo to work in gray scale as well for those times you’ll print something in black and white. Keep in mind, though, that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of sending out the wrong message because of a simple brush stroke. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked.
Avoid Being Trendy | Effective Logo Design Principles
Logos should stand the test of time. It is an important investment, so the design should stay true to the nature of your brand and vigorously avoid passing trends. It’s true that there are some rare trends that have a degree of longevity them. But most don’t. While it is helpful to stay up to date on design trends, it’s a much better idea to stay true to a brand’s overarching personality. Ask yourself whether your logo still work 5 years from now. 10? Or 20? That’s a sign of a good design.