Effective Logo Designs | A Logo is Worth A Thousand Words! How To Choose A Logo Design That Is Perfect For You
Effective Logo Designs | One of the most important elements of your brand identity is also deceptively small: your logo. A good logo has to be recognizable on the spot, and create an immediate and positive association with your business, and products. Without a well-designed logo, your brand image can fall flat fast. The design must be artistic, while being simple enough for easy reproduction in a variety of sizes and media. Your logo conveys a message about your product, so make sure it’s a positive one.
Business owners love logos. And why not? A professionally designed business logo says to the world that you’ve arrived, and are ready for serious business. A good logo can build loyalty between your business and your clients, create a brand identity, and provide the professional look of an established enterprise. Desinging the perfect logo design that people recognize requires a number of steps. Below you will find tips for creating that perfect logo that stands for your business, brand, and beliefs.
Find The Personality Of The Brand | Effective Logo Designs
Target demographics, personality, and culture are crucial factors that affect the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Make It Clean And Functional | Effective Logo Designs
Your logo should work as well on a business card as on the side of a truck. A well-designed logo should be scalable, easy to reproduce, memorable, and unique. In the digital age, where logos will appear on multiple devices and across social media, you must design something that will go beyond photocopier paper. It must look good on different backgrounds, work for apps, icons, avatars, and print, and it must be flexible in size.
Work In Black And White First, THEN Add Color | Effective Logo Designs
One way to design a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature. You get an idea of the contrast, your logo isn’t relying on color to convey meaning. And if you do happen to need it printed in black and white, it doesn’t lose impact. The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct, to the complex associations we make based on learned assumptions, so make sure you do your research.
Select The Right Font | Effective Logo Designs
Picking a font is just as vital as choosing colors when it comes to logo design. The wrong font can drastically change the message the logo is supposed to communicate. The point of having a logo is to make your business, or product name stick in the client’s mind, and that can only happen if the client can actually read it, easily, without squinting.
Be Unique | Effective Logo Designs
The biggest mistake a business owner can make is to design a logo that parodies, or imitates another brand’s design. A logo is a visual summary of the company it represents, and it should never remind people of another brand or business. The idea here is to be different than your competitors. To stand out in a crowded marketplace. To have a logo that’s better than theirs. Or, at the very least – different.
Avoid Trends | Effective Logo Designs
The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the company sees as it matures. Trends come and go, and when you’re talking about changing a pair of shoes, or buying a new shirt, that’s great, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
Hire A Designer | Effective Logo Designs
Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. If there is a limited budget, a business owner may attempt to design their own logo, but will not be able to capture the detail that a professional eye can bring to the project. Don’t be fooled by the deceptive looks of the humble logo; take the time to find an artist who will meet your needs. A good designer will take the time to ask plenty of questions about your goals and your company, and understand exactly how important a logo is to your success.