Effective Marketing Collateral Design | 6 Tips To Build Brand Awareness With Custom Marketing Collateral!
Effective Marketing Collateral Design | Print may not sound all that exciting at first, but if you think about the copious amounts of printed office materials you use to engage with your potential and current clients like business cards, sales letters, brochures, invoices, you’ll soon realize the effect marketing collateral can have on your business and brand image. In today’s tech-driven world, business owners rely heavily on social media networks, smartphone apps, and email as a way to keep in touch with clients. However, there will always be the need for printed materials around the office and for professional correspondence, which in turn means there’s always a reason to consider investing in unique, high-quality business stationery.
Just like business cards, business stationery and marketing collateral are no longer used just to provide basic contact information. Today, more and more entrepreneurs are using creatively designed print materials to engage their clients and convey personality of their businesses to leave a long lasting impression. Everything in print design matters if you’re trying to leave the best possible first impression. You only get one chance, after all! Read through our essential marketing collateral design tips to make sure your design shows your business in the best light.
A Killer Logo | Effective Marketing Collateral Design
When designing your custom print items, the most vital element is your company logo. Make sure your logo is able to convey the unique nature of your brand and grab your potential client’s attention. When placing your logo into your stationery, be sure to align it on the top of your letterhead design, within the middle or to the side. A preferred location for side logo placement is to the left.
A Letterhead | Effective Marketing Collateral Design
There’s a huge difference between getting a letter on standard blank paper, and getting one that has a beautifully designed letterhead. Ideally, your letterhead will provide easy to read information that is consistent with your other branded materials. An effective letterhead is basically the backbone of professionalism in business correspondence, and the ground zero from a design standpoint. The layout, type styles, and colors you establish here will affect the design of all the pieces that follow — from your business cards and envelopes to your website brochure.
Other Brand Elements | Effective Marketing Collateral Design
Your company’s brand is much more than just your logo: it’s your company’s whole personality! Is your brand strong or sweet, mellow or exciting? You need to be able to convey the nature of your business throughout your materials in a consistent and appealing way. In addition to including your logo, you’ll also want to make sure you include other brand elements such as colors, imagery, and even fonts. When it comes to choosing the color scheme for your marketing collateral, you should typically follow the color palette used throughout your website, business cards and other branding materials. This will ensure that your marketing collateral is aligned with the branding material that has already been promoted.
Contact Information | Effective Marketing Collateral Design
As with all forms of communication, your marketing collateralmust be first and foremost functional. Its design should enable easy readability of your company’s important information like the name, phone number, email address, street address, or other important information (such as registration numbers). Adding social media elements within your contact information is appropriate, provided that you don’t go overboard. Just stick with the basics, such as Facebook and LinkedIn, the two main social networks appropriate for most businesses.
The Right Font Type | Effective Marketing Collateral Design
Remember that any text you include in your marketing collateral should be in fonts and colors that are easy to read. A cluttered design can distract people from noticing important details, so make sure you include plenty of white space to help your message stand out. Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can portray information clearly and efficiently.
Paper Quality | Effective Marketing Collateral Design
Choosing high-quality paper for your professional correspondence can make it appear more professional. A potential client will definitely notice the difference between standard photocopier paper and thick, glossy, high-quality paper. On the other hand, using something cheap will cause clients to view you as stingy and will reflect poorly upon your business. This small detail can be enough to change the perception of your company in the mind of a potential client.