Effective Marketing Strategies | 6 Big Marketing Ideas for Small Marketing Budgets
Effective Marketing Strategies | Famous writer Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” As a small business owner, you may think it’s impossible to get the word out about what you do. How can you advertise your services and get your name in front of potential clients when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? If you’re a small business or a new start-up, you don’t have money to waste on expensive advertising like your bigger competitors. To compete on the same level but with a smaller budget, you have to market smarter.
During an economic downturn, business owners, clients, customers, and consumers have less money to spend. This means that when they’re ready to buy, you want your brand to be at the top of their list. The following marketing ideas for small business can be used to compete with the major players in your industry and expose your brand to more potential clients.
Social Media Marketing | Effective Marketing Strategies
What is the cost of social media marketing? In its purest form, social media marketing costs are limited just to the time invested in this medium. Get your brand on Facebook, Pinterest, or Twitter – and stay up-to-date on new trends and changes. This is a free marketing opportunity that you have to consider, because it’s a great way to tap into the largest source of new customers. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Expand beyond your website to get more traffic and leads.
You’ve heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more… well, everything. But successes like these aren’t instant or automatic. The key is to be patient, because it can take six months to a year before your social profiles become really popular.
Mail Marketing | Effective Marketing Strategies
If you want to stay in contact with your clients, there is nothing simpler than creating a weekly e-mail that provides something of value. Some small business owners shy away from email marketing because of their personal aversion to sales emails. It’s a shame for them, though, because email marketing is still one of the most impactful and cost effective forms of marketing for small businesses.
Do you send customers an email that makes additional offers after they abandon a shopping cart on your website, or maybe an email that provides free information? If not, you’re missing a great opportunity to keep your name in front of a customer who’s really close to buying.
Direct mail marketing can definitely be a challenge in today’s world of rising print charges and postal fees. However, especially if your small business is local, this marketing method may still work well for you.
Promotions and Giveaways | Effective Marketing Strategies
Free stuff is the king of marking ideas for small business. Who doesn’t like free stuff? Getting your foot in the door with new clients is half the battle. By offering your own product or service for free, you’ll narrow the pool of participants to those who are really just interested in what you have to offer. Those people are also known in the marketing world as potential clients. Make them an offer they can’t refuse. Get them hooked on your product or service then you can start charging them.
Coupons are also an effective way for many businesses to attract new clients. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your client base.
Word-of-Mouth Marketing | Effective Marketing Strategies
Ah, good old-fashioned word-of-mouth marketing is still one of the best form of advertising. Keep your current clients happy and they are likely to sing your praises to their friends and family who are much more likely to use your services after hearing a glowing review from someone they know and trust.
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the first step to do it on their own. You can also create a customer loyalty program to encourage future purchases and referrals.