Effective Marketing Tactics | 5 Powerful Marketing Tactics To Boost Your Impact In A Crowded Market
Effective Marketing Tactics | The Internet has dramatically changed the way information is shared, and has had a profound effect on marketing. Having a website is no longer enough to effectively compete online. Creating and maintaining a business presence online is more crucial than ever before. But actually doing it is far from easy. How exactly can a small business reach and engage audiences, get new, keep existing clients, and boost business growth in the new digital world?
Over the past few years, more businesses are finding publishing original content online more effective than advertising in newspapers, because of the additional benefits these tactics offer, such as brand building and audience growth. Here are five effective marketing tactics that can get you started on the right path.
Know who your ideal client is | Effective Marketing Tactics
Your marketing strategy will never be a success, unless you have a clearly defined target audience. Before you spend a dime on marketing, figure out your target market first. You need to remember that your objective ultimately revolves around how to reach, engage and influence clients, not platforms. You should first try to answer who your ideal clients are, what content they’re consuming, and even why and when they’re accessing it.
Discover your target market and your strong points that differentiate you from your competition before you start marketing. Your printed collateral materials, website, and advertising will be much more effective, and less expensive to produce if you have your marketing strategy planned first.
Images rule social networks | Effective Marketing Tactics
Most of you know that images perform very well on social media platforms, and have been using image posts to drive engagement and click-throughs for quite some time. The real question is: which images, more specifically, can boost engagement? Figuring out which images perform well, and why, will help you become a better social marketer and ultimately help drive traffic to your website.
As consumers are swamped with an ever-growing number of ads, it’s becoming more important than ever to make your content easily and quickly digestible. A simple, stand-alone, self-explanatory image performs much better than a photo that needs additional explanation in the description. You should keep all marketing communications clear, brief and focused, and images are not an exception to this rule.
Hashtags are cool if you use them properly | Effective Marketing Tactics
Maximize the effect of your hashtags. When posting images that do not contain a product or service, but are intended to communicate around your brand, utilize hashtags to connect the dots. On Twitter, hashtags act as a search tool helping users discover content and shared interests, which can help you to increase the posts’ viral reach. You can also use hashtags to seek out content about your brand. Sometimes your clients will post photos of your product without you even knowing. Do some leg-work and engage with your brand’s biggest advocates.
Blog regularly | Effective Marketing Tactics
Well written content that delivers useful information can boost brand awareness. By providing your potential and existing clients with informative, non-salesy content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you can quickly establish yourself as an expert in your field.
More importantly, publishing new content improves online visibility by appearing in the search engine results, and getting shared across social networks by your visitors. The more content on your website, the more chances there are for search engines to pick it up. Blogging can be a great (and free!) way to generate leads and links into your website.
Optimize your website for search engines | Effective Marketing Tactics
When someone enters a phrase into a search engine about something relevant to your company, you obviously want to be one of the first results displayed. So how do you make this happen? Insert significant keywords throughout your website. Your customers will be better able to find it, if your web pages contain the right keywords. For example, if you run a small photography business, sprinkle words and phrases like ‘photographer,’ ‘portrait photography,’ ‘family photos,’ or ‘hire a photographer.’
SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to make sure your website is getting found by your potential clients. Your best bet is usually going to be spending a bit more of your budget, and hiring the right people to do the proper research.