Effective Personalized Stationery | Design For Success: How To Make Your Business Stationery Stand Out
Effective Personalized Stationery | Recognition of your business is the essential element of successful stationery. No matter the size of your company, keeping a consistent brand image throughout all of your various marketing materials can mean the difference between success or failure. Brand creation and design is a fulfilling creative process, and when it comes to transferring those brand elements across your business stationery, the fun starts all over again!
In today’s digital world, a company’s stationery has become the last tangible piece of marketing, making your stationery design essential in leaving a lasting impression. Often, the first impression of a business is the letterhead, note card, business card or other stationery items, so choosing the right logo, placement, colors, and other elements for your stationery is crucial. Making sure that your branding strategy is incorporated into the design will help people recognize your business, and understand the message that you’re trying to communicate. Everything in your business stationery design matters if you’re trying to make the best possible first impression. You only get one chance!
Paper Quality Is Key | Effective Personalized Stationery
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the recipient is removing your letter from its envelope. They will feel the difference between standard photocopier paper and something more expensive. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your clients are likely to compare the quality of your brochure to the quality of your services. Bad move. Always think quality over quantity and use quality paper for your custom printing that will convey your business in a professional light.
Branding | Effective Personalized Stationery
Branding is the top priority for most businesses and enables clients to build up recognition for your business. Clients are always willing to do business with an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand, but also act as a marketing marketing. Regardless of where you want to place the company logo on the sheet, it is vital to go for a design that is simple, and allows the logo to stand out on the paper. Logos typically incorporate the company name and a distinctive symbol. The choice of colors is also very important, and should be guided by the products or services you’re offering.
Color Scheme | Effective Personalized Stationery
Color can draw attention to your stationery and boost your branding. The right color can be extremely powerful, by highlighting an important area or conveying a specific idea. Think carefully about your branding colors, and how you use them in the individual stationery designs. You should go with complementary colors for the paper, as they tend to look best together. So if you go with bright colors in the company logo, you should go with a bright colored paper.
How Will They Contact You? | Effective Personalized Stationery
As obvious as it sounds, make sure you always include contact information on your custom printing items, and you will have to choose the most appropriate and important contact details for every stationery item. Don’t print a fax number until you’ve checked how many faxes you actually received last year. If the number is small, then consider replacing this with information about your social media profiles (your Twitter handle for example). Make sure you include your and your company’s name, address, phone number, email address, or other important information (such as registration numbers).
Font Type | Effective Personalized Stationery
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the style consistent and the text readable.
Space | Effective Personalized Stationery
Never be afraid of white space! Whilst you may be tempted to fill in every inch of your stationery with information or graphics, this may result in your stationery becoming too cluttered, and a reader will lose interest quite quickly. Try and leave plenty of space between the letterhead and the start of your message and do the same for the footer of the page. Don’t become too obsessed with cramming in all the information you possibly can. The message is key.