Effective Photography Business Advice | Turn Your Passion For Photography Into A Profitable Business!
Effective Photography Business Advice | Photography is one of the most popular hobbies and career choices right now – not only is an incredibly creative industry, but the equipment has never been more affordable (or easier to use, for that matter!), so it shouldn’t be surprising that many people decide to join the industry each day and start their own business. There’s only so much potential clients out there, which can make turning your passion for photography into a profitable business more challenging than many amateur photographers believe. However, it can be done!
What many amateur photographers realize only when it’s too late is that taking stunning photos will take you only so far. Sure, it’s a great start – but to take your photography to the next level and start making a living out of it, you will need to be just as business savvy. Starting a photography business is easy; all you need is some extra cash on your hands to get the equipment, a Facebook page, and you’re good to go. But turning it into a success story – that’s a completely different story. To help you not only survive the startup stage, but thrive, we put together a list of tips and industry secrets you’ll definitely want to check out.
Before You Do Anything Else, Define Your Target Audience | Effective Photography Business Advice
The foundation of your business will be the people that hire you. Sure, running a photography business might be your dream, but don’t forget it’s all about your clients, so you’ll need to ensure every aspect of your business is adapted to appeal to your ideal client and meet their expectations. Think about it – how are you supposed to grab the attention of your potential clients and get them to hire you if you don’t know who they are?
A photography business that will appeal to a high-school senior will go unnoticed by high-end brides-to-be, so take all the time you need to clearly define your ideal client in terms of age, gender, location, income, marital status, and any other characteristic you think might affect the way you run your business. Don’t get us wrong here, though – we’re not saying you should turn down a potential client just because they’re outside your target demographic. Instead, you’ll want to build your business around your ideal client, and if you get noticed by other people, all the better!
Lay The Groundwork For Your Brand | Effective Photography Business Advice
Once you’re clear on who your ideal client is, the fun can begin. Start off by naming your business – it’s one of the rare things required by law in order to register your business. There are two ways you can go here – you can either use your own name, or come up with a completely new name for your business. If, for example, you’ve been doing photography as a hobby and you’ve already built some sort of a reputation, you’ll want to keep using your name, but if you’re just starting out, either option is perfectly fine. Make sure the name you choose, however, is something you can live with as long as you’re in business, as changing the name can be really damaging for your reputation and brand.
Another thing you need to sort out as soon as you decide to start a business is a logo. Sure, your photos will be most accurate representation of your unique style and creative vision, as well as the nature of your brand, but it will rarely be the first thing a potential client sees. They’re more likely to see your logo on your stationery or marketing collateral items, and they’ll start forming their first impression the moment they see it, so make sure your logo lives up to the standards of your services and products.
Get The Right Equipment | Effective Photography Business Advice
Photographers tend to have quite a collection of equipment by the time they decide to launch a business, but just because your setup was good enough for a hobbyist, it doesn’t mean it will be good enough for a professional photography business, so take stock of the equipment you have and see what needs updating and replacing. There are a couple of things many photographers find out the hard way when it comes to the equipment: first, you need to work backup equipment in your budget.
Even brand new equipment fails, and the last thing you need is to have your camera die on you in the middle of a shoot, so come up with a plan before you go on a shopping spree and blowing your entire budget on your primary equipment pieces. In addition to the backup equipment, you will need a powerful computer and a good editing software to prepare the photos before sending them to your clients. Also prepare plenty of backup storage and memory cards as the photos today tend to be a few dozens of megabytes each.
Market Or Die | Effective Photography Business Advice
You could be the world’s most talented photographer, but unless potential clients are aware of you and the services you’re providing, you’ll never be able to make profits. This is why setting up a website is vitally important, as well as tackling search engine optimization and building solid social media presence. If you don’t feel like tackling all of this on your own, you’ll want to consider investing in a monthly contract with a reputable marketing agency to help you get started!