Effective Photography Business Card Design | Top Questions Every Photographer Should Ask Before Printing Business Cards
Effective Photography Business Card Design | Handing out a business card is one of the oldest rituals in the world of business – in fact, they’ve been around for centuries now. While many business owners mistakenly believe they can be replaced with smartphones, websites, and social media profiles, a well-designed business card can do wonders for your brand and even grow your client base. Yet, you’d be amazed just how many photographers out there hand out poorly designed, cheap business cards! Not only do these look bad, but they can also do more damage to your image than you think!
Your business cards will be a lot like foot soldiers; they’ll not only provide your potential clients with your contact details, but they’ll also represent your entire brand and everything you stand for. That’s not even the worst news – we’re all handed dozens of business cards each week, and if you don’t pay special attention to the design of your business card, it will be more likely to end up in the trash the moment your meeting with a potential client is over than in their wallet. To help you determine if your business card has what it takes, we put together a list of questions you should ask before sending it off to a printer.
Is My Business Card Unique? | Effective Photography Business Card Design
If your potential clients and business partners get dozens of generic business cards each week, what can you do to make sure yours stands out from the pile? The first thing you will need to ensure is that the design is completely unique. Sure, you can find affordable templates online, but these are mostly too generic to stand out – and they’re made generic on purpose to make sure they fit as many brands as possible. However, if they fit countless brands, can they really convey the identity of your unique brand? Not only that, but they’re usually designed by amateurs or beginners trying to ear a buck or two, so you’ll want to avoid them.
Is My Business Card Up To The Standards Of My Business? | Effective Photography Business Card Design
Another thing that can make or break your first impression when handing out a business card to a potential client is the quality of the paper you use when you have your cards printed. Thicker paper tends to feel more luxurious and expensive, which in turn will help you leave an impression of a successful, established business. We’ve all seen too many business owners, not just photographers, have their business cards printed on the cheapest stock available, but before you make the same mistake, think about one thing: what will a business card that gets dented or torn easily say about the quality of your products and services?
Does My Business Card Provide My Potential Clients With All The Info They Need? | Effective Photography Business Card Design
What your business card looks and feels like in the hand is vitally important, but don’t forget one simple fact – the primary purpose of your card is to provide potential clients with your contact information, so make sure you include all the most important details. While overly simple business cards with just a phone number might look interesting, they’re more than likely to end up in the trash. Would you ever call an unknown number you found on a business card if you couldn’t remember who you got it from? Didn’t think so!
So, what’s most important? Your name should definitely be there, as well as the name of your business, alongside your logo. You will also need to include a phone number you’re most likely to be reached at, as well as the email address you check most frequently, because not everyone prefers phone calls. Make sure your website is in there, so potential clients can check out your work before reaching out to you. Space permitting, you can also include your social media links if you use social media to promote your services and products – if you use social media for personal purposes, those links don’t belong on your card.
Is My Business Card An Accurate Representation Of My Brand? | Effective Photography Business Card Design
Building a unique, memorable brand is vitally important. After all, there are countless photographers out there struggling to grab the attention of the same audience, and the way you handle branding can be the critical difference between success and failure. While many photographers do realize the importance of branding their businesses, not many realize that it trickles down to every element – including their business cards. Your goal isn’t just a pretty design; instead, you need to make sure it matches your other branded materials.
You can ensure consistency throughout your materials by clearly defining your brand’s guidelines. This is a short document that will help you ensure all your materials look and sound like they came from the same source. Think about your visual identity. Is there a color scheme, a style of design, certain fonts, or even shapes you’ve used throughout your materials to tie them together? If not, there should be! By using the same color and fonts for all your materials, you’ll turn your brand into a memorable visual experience, which in turn, will help your existing and potential clients remember who you are and what you can do for them a lot easier.