Effective Photography Business Card Ideas | The Surprising Tool For Achieving Your Goals Smarter And Faster – Your Business Card
Effective Photography Business Card Ideas | There’s only a few business tools as powerful as the good ol’ business card – they’re essentially billboards, but instead of speeding past them, your potential and existing clients hold onto them, store them, and can even end up handing them to their friends and family. In this digital era, think of them as your foot soldiers, spreading the word about your services and raising brand awareness. However, not all business cards are created equal! In fact, when not done right, your business card can end up doing more damage than good.
We’re all handed dozens of business cards each month, or even week, yet we hold onto only a handful of them. So, in order to figure out what it is that makes people keep a business card instead of throwing it away the moment the meeting is over, all of our developers and designers put each business card we decided to keep this year on a pile and looked for any common thread that might give us an answer. As it turned out, all the business cards had a few things in common, and we put together a list of them, so let’s check them out together.
There Were No Two Business Cards Alike On The Pile | Effective Photography Business Card Ideas
One of the first, and most obvious things we noticed the moment we took a look at the pile in front of us was the fact that each business card was unique when compared to the other cards. This is especially important for photographers – you’re a part of an incredibly creative industry and it’s only natural that each aspect of your business should convey that creativity. Think about it: many potential clients will see your business card long before they get to check out your work, so it needs to stand out from even the largest pile and instantly grab their attention.
To ensure that, you’ll need to avoid using cheap business cards templates available online for less that what you would pay for a cup of coffee. These tend to be designed by complete beginners or even amateurs, so it shouldn’t come as a surprise they have all the telltale signs of cheap design. Even if you’re lucky enough to stumble upon a decent template, chances are it’s already being used by countless other business owners, some even in your own area. And how is your business card supposed to stand out if it looks just like every other card in the pile?
They All Had Just Enough Contact Details | Effective Photography Business Card Ideas
Remember, the main purpose of your business card is to provide potential and existing clients with your most important details, but this isn’t as simple as it may sound at first. There’s a rather limited space on the average business card, which means you need to be deliberate with the info you feature on it. Start with your name, and the name of your business, as well as your logo. Then, add your phone number and the email address you check most frequently.
Space permitting, you can also include your physical address if you have a studio, or your social media links, but don’t overdo it. Sure, you can shrink down the text to fit as much information as possible, but keep in mind that while this might look readable on your computer screen, the text will turn into illegible smudge when actually printed. Also, make sure there’s plenty of contrast between the font and the card itself. For example, if the card is white, don’t use light-gray font, unless you want to make reading your contact details nearly impossible.
There Were Both Black And White Cards And Full-Color Cards | Effective Photography Business Card Ideas
We were surprised to see there were just as many black and white cards as there were cards printed in full color, which means you shouldn’t underestimate the simple color schemes. However, there are certain things you’ll want to keep in mind if you do choose to use color. First, limit the selection to 2-3 colors max, otherwise the design might end up overshadowing the content. Also, the colors you use should be the same like the color scheme you used for your other branded materials to ensure consistency, which in turn will help you turn your brand into a memorable visual experience.
They Were All Printed On High-Quality Paper | Effective Photography Business Card Ideas
Designing a unique business card that provides potential clients with all your most important contact details is important, don’t get us wrong, but even the most compelling design won’t do you much good if you decide to cut corners and print your card on cheap paper. Thicker cards tend to feel more luxurious, which will help you leave an impression of an established, reliable business owner. After all, what message will a business card that gets torn or dented easily send to your potential clients about the quality of the services and products you’re providing?
Most Of Them Were The Same Size | Effective Photography Business Card Ideas
The average business card in the US measures 3.5 x 2 inches, but some business owners decide to go with an untraditional shape or size to make their card stand out. This might sound like a great idea, but keep in mind that wallets and business card holders are made for storing the average business card, so if you choose a larger format, your business card might not fit and end up in the trash instead.