Effective Photography Logo Advice | 6 Characteristics Of Logos That Encourage Trust: A Beginner’s Guide To Designing Photography Logos
Effective Photography Logo Advice | If you’re launching your own photography business, one of the first marketing and branding elements you’ll have to consider is the design of your logo. A logo is a graphic representation of your business that should stand out in your clients’ minds and be instantly recognizable as the face of your brand. A great logo can grab the attention and tell potential clients more about you, your style, and ultimately, your business that you think.
When it comes to photography businesses, the brand encompasses pretty much anything that represents you or your business, including the way you dress, how you answer the emails, your social media profiles, and even the paper your price sheets are printed on. All of these are represented by one simple graphic: your logo. Many logos in use are unprofessional and carry all the tell-tale signs of an amateur or a beginner. Everyone thinks they can come up with a great logo, but simply knowing your way around Photoshop is far from being enough.
Make It Unique | Effective Photography Logo Advice
It’s hard to argue against the importance of a logo. In non-visual industries it’s generally what potential clients first identify within a brand. In the photography industry, the logo plays second fiddle to your work, but it’s still a crucial visual cue and tie-together for your clients. How does a logo rise to prominence as a brand’s identity? Simple! By being unique. How is your design going to stand out when so many other logos are based on the same idea? Why not use a design that you actually thought up yourself rather than imitating what everyone else in your niche is doing?
Research Is Everything | Effective Photography Logo Advice
It’s your first and last name, as well as your food and bed, when you are trying to build a brand. Your target audience will heavily affect the decisions you make and the direction your design goes towards. Consider the age, gender and cultural orientations of your ideal clients, couple it with your creativity and personal style, and you’ve got a killer logo already! Whether you’re an edgy fashion, luxury travel, flirtatious lifestyle or classic wedding photographer your logo should instantly grab the attention of your target audience.
Sketch It Out | Effective Photography Logo Advice
With a solid understanding of what you want your logo to communicate, it’s on to the first sketches: more often than not, these should be the pen and paper kind. This allows you to be experimental and not get caught up in the finer details. Remember, your first idea is usually your most generic (it’s also everyone else’s first idea). Try filling a page or two with some rough sketches and different ideas before choosing which ones to pursue further.
Start With Black And White | Effective Photography Logo Advice
When designing your basic logo idea, start simply. Create your logo in solid black. Then when you have the essential structure and feel, you can then move onto adding other details such as color, for example. Starting in black and white can help make sure that your design is simple, legible and printable without any distracting features. Remember, logos have to work in black and white as well as color. If your logo design relies on color to convey meaning, think about how you can reflect that meaning when the color is removed.
Find The Right Font | Effective Photography Logo Advice
Font selection is also a vital part of the design process. Different font treatments and designs evoke specific emotional responses from us. Logos can be as simple as your name in a unique font or as elaborate as a multi-font, multi-color, iconographic and artfully designed branding symbol. The choice is up to you, but generally, you should keep in mind that using too many fonts or fonts unrelated to your niche may confuse your potential clients. Choose fonts that are easy to read, and try not to use more than two fonts total.
Memorability Is Vital | Effective Photography Logo Advice
Branding in any business is crucial, so you need to design a logo for your photography business that is memorable and eye-catching. This will help start you on the road to becoming a recognized brand. A simple logo enables easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. This doesn’t mean a logo has to be a just your name in a fancy font, but it does have to be unique and stand out.