Effective Photography Logo Design | How To Create A Logo – The No Bull Guide For The Busy Photographer
Effective Photography Logo Design | If you think you can sit down and draw a logo for your photography business while watching the latest episode of the Girls, you’re up for a rude awakening. First of all, Girls is way too interesting to be doing anything else (or am I the only one that absolutely devoured the season premiere?), and second, creating a logo that actually works requires plenty of research and business insight, creativity, and Jedi-like design skills to bring it to life! Yet, you’d be amazed just how many photographers leave it in the hands of a neighbor’s artsy kid!
Even though the logo will play the second fiddle to the pictures you take, it will still be the face of your business, and it needs to be able to not only stand out from the crowd of other photography logos (as if that’s not a challenge difficult enough), but it will also need to appeal to your target audience and convey the nature of your brand. That might sound like a lot to ask from such a small graphic, but it can be done. To help you make sure your logo works for you, we gathered some of our favorite tips we use every time when designing logos for photographers just like you. Whether you’re redesigning your logo, or designing a logo for the first time, we’re sure you’ll find something in here that will give your logo that extra punch!
Effective Logos Are Unique | Effective Photography Logo Design
In order to stand out in a saturated market, your logo will have to be different. This is why it’s crucial to take a look at what’s already out there and find an opening for something new – in other words, staying on top of the industry trends might be a good idea, but if your logo is the same as pretty much any other logo in your industry, it will never be able to stand out and grab the attention of your potential clients. At the end of the day, the last thing you want from your logo is to have it mistaken for a logo of a competitor, so don’t follow the pack – instead, dare to stand out by creating a unique logo that’s truly yours.
Simple Is Better | Effective Photography Logo Design
The first thing people do when trying to stand out is to add new design elements. Keep in mind, though, that there’a a thin line between creating a unique logo and a cluttered one! Complex logos are less likely to engage your potential clients, and they are often more difficult to use. Think about it – the more details there are, the more challenging it is to use the logo when scaled down, because after a certain point all the details will gum up and turn into an unrecognizable smudge. By keeping the design clear and simple, you’ll turn your logo into a versatile marketing tool that’s easy to use, but also stands out, grabs the attention, and communicate the intended message effortlessly and effectively.
Color is Vitally Important | Effective Photography Logo Design
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color can help your logo stand out, but it also guides the attention, carries meanings, and communicates ideas. For example, a green logo will symbolize growth and health, while a red one will stand for youth and boldness. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication. Don’t fall into the trap of conveying a wrong message because of a simple brush stroke!
Aim For A Timeless Logo | Effective Photography Logo Design
No matter how well you design your logo, you’ll tweak it at least a few times during its life cycle. However, you’ll want to make sure you come up with a design that will stay relevant and current for years to come with minor tweaks along the road. If you design a trendy logo, you risk having an outdated logo sooner than you think, which means you’ll need to redesign it as soon as the trend is forgotten. Complete logo overhauls, on the other hand, can do more damage than good – it will only confuse your potential clients if you change your logo too often, and it will alienate the clients that came to know and love your logo!
What’s Your Name Again? | Effective Photography Logo Design
One of the most important goals every logo should achieve is to boost brand awareness and help its intended audience remember the business easier. This can only happen if your potential clients can actually read the name of your business! While there are logos out there that are using only simple graphics, such as Twitter’s logo, that’s because Twitter has spent incredibly amounts on marketing and branding before dropping the name from their logo.
Chances are, you don’t have Twitter’s marketing budget (just yet!), so make it as easy as possible for your potential clients to remember the name of your business. Pay attention to the fonts you use as well – first, you’ll want to opt for a simple and readable font. A complex calligraphic font might look beautiful on your Pinterest feed, but if it’s too difficult to read, it won’t do your logo any good!