Effective Photography Logo Designs | Discover Design Secrets Behind Most Successful Photography Logos – And How You Can Use Them To Boost Your Business
Effective Photography Logo Designs | There’s no denying that your logo will usually play the second fiddle to your work – after all, nothing will help your potential clients get a better idea of what you can do for them than your portfolio. However, that doesn’t mean your portfolio is the only thing affecting your reputation, or that you can afford to cut corners when it comes to designing your logo. We’re talking about the face of your business here, after all, the first contact majority of your prospects have with your business, and the one element that will make or break your first impression.
A logo will not only represent your business – when done right, it can also grab the attention of your target audience, convey the nature of your brand, and help you differentiate yourself even in the most saturated markets. That might sound like quite a lot to ask from such a small graphic, but it can be done – and the best part, it doesn’t have to cost you a fortune! Read on to find out more about the things all effective logos have in common and how you too can ensure your logo works for you just as hard as you do!
Don’t Follow The Pack | Effective Photography Logo Designs
Since we are talking about the face of your business here, it will represent your entire brand and everything you stand for. Needless to say, you want your clients to instantly remember it; but not only that, you’ll want to make sure your logo is unique – after all, your logo needs to perfectly match the nature of your brand. However, unique logos are more than a way to showcase your creativity. The last thing you want is to have your logo mistaken for a logo of another photographer, and the only way to avoid that is looking what’s already out there and finding an opening for something new.
Simplicity Reigns Supreme | Effective Photography Logo Designs
While trying to make their logos unique, many business owners, not just photographers make the same mistake: they keep adding details, special effects and other design elements. This will definitely make the design unique, but it might be limiting the logo’s versatility and effectiveness for a bunch of different reasons. First, keep in mind that complex logo are typically very difficult to remember, so in order to make it as easy as possible for potential clients to remember your logo, you will need to simplify it!
A complex logo is also very challenging to use – all the fine details and special effects might get lost when you scale your logo down to fit on a business card, or turn your logo into an unrecognizable smudge when used as a Twitter avatar, for example. This is why a logo isn’t finished when there’s nothing left to add, but there’s nothing left to remove. Logo design essentially comes down to telling as much as possible with as little as possible, so get rid of the shadows, replace gradients with solid colors, and simplify the design itself.
How We Ensure Versatility | Effective Photography Logo Designs
Whenever we design a logo for a client, we keep in mind that the design will be used in many different ways and on various materials, some of which will have serious restrictions. For example, a logo you design might look perfectly OK on your computer screen, but when the time comes for you to fax a contract to a client, will your logo be just as effective in black and white as it is in full color? What about when you scale it up to the size of a roadside billboard? There are a few tricks we use to ensure such versatility.
First, we design the logo in black only. This allows us to focus on the shapes and the design itself, instead of getting distracted by different shades and effects, or relying too much on color to convey a particular message. Remember, if you’re relying too much on color to grab the attention or communicate a message, you need to find a way to achieve the same result even when the color is removed. Then, we also use vectors, a file format that will allow you to scale your logo to practically any size without affecting the quality, whereas raster images will start breaking into pixels after a certain point.
Following Trends Isn’t Always The Best Idea | Effective Photography Logo Designs
Graphic design, much like fashion, or any other creative industry, for that matter, is constantly changing and evolving, with trends and fads coming and going. While staying up to date with the popular trends, following them just for the sake of being trendy can do you more damage than good. Not only are top trends being used in many logos out there, which won’t make your logo stand out – if anything, your logo will only blend into the crowd of similar designs. Another disadvantage of trendy logos is that they get outdated sooner than you think. Before you realize, the trend dies out, leaving a sense of a cheap and dated design.
Remember, to get the most out of your logo, you will want to try and avoid changing it too often. Of course, an occasional tweak here and there is perfectly fine, but if you completely revamp your logo every time a new trend comes by, you won’t give your audience a chance to remember you.