Effective Photography Logo Ideas | 6 Rules Most Photographers Break When Designing Their Logos! How Many Did You Break?
Effective Photography Logo Ideas | Photography is one of the most creative industries, so designing a logo shouldn’t be a problem for a photographer, right? Your creativity combined with a couple of tutorials for the technical side of things will be more than enough to create an iconic logo. Not so fast! We’re not saying that you’re not creative – quite the opposite! We’ve seen many photographers let their creativity interfere, ending up with logos that are pretty much useless. There, we said it. There’s a point where creative becomes too creative!
To help you make sure you don’t cross that line, we gathered some of the most important logo design tips that will guide you through the entire process. Granted, the logo you design for your photography business will mostly play the second fiddle to the pictures you take, but it will act as a representation of your business, the face of your brand and the single element that ties everything together. Whether you’re designing a logo for the very first time, updating your existing logo, or having a professional design it for you, this is what you’ll want to look for!
Know What You Stand For | Effective Photography Logo Ideas
Before you start sketching logo ideas, you need to determine who your ideal client is and what it is that makes you stand out from all the other photographers in your area or niche. Defining your target audience will help you come up with a logo that will appeal to them – a logo, at the end of the day, isn’t that much about you, but your potential clients. You can be the most conservative person, but if your target audience are young, urban high-school seniors, designing a logo that appeals to you won’t do anything for your business.
Then, think about what you want your logo to say about your business. The shapes and the colors of your logo can say a lot more than you think! Ever thought about the reason why blue is so often found in life insurance and investment firm branding? It’s simple – blue represents authority, dependability, and responsibility. Take the time to understand the psychology of colors and apply the principles accordingly to your brand.
All Good Logos Are Simple | Effective Photography Logo Ideas
If you take a look at some of the most iconic logos, the first thing you’ll notice is just how different they are from each other. However, what you can also see is that all of them have one thing in common – they’re ridiculously simple. Think Nike, or Apple! This is for good reason – simple logos are a lot easier to use in pretty much any size – the simpler the logo, the more usable it will be, even when scaled down to fit small objects such as business cards and other branded materials. Needless to say, simpler logo are also easier to remember!
Simplicity Isn’t The Only Factor When It Comes To Versatility | Effective Photography Logo Ideas
In order to ensure perfect versatility, you’ll want to look beyond the complexity of your logo! When we design logos for our clients, we use vectors. Unlike raster images, vectors will allow you to scale your logo to pretty much any size without affecting the quality. While you can zoom in on raster images only to a certain degree before you start noticing pixels, vector formats will allow you to blow up your logo to the size of a roadside billboard, keeping the lines and shapes sharp and crisp.
Don’t Go Overboard With The Colors | Effective Photography Logo Ideas
Color is a designer’s best friend – it can help bring even a dull design to life, grab the attention of the viewer, emphasize an important area, or even communicate a particular message. This is probably why many photographers go overboard and throw random colors at their logos. However, you’ll want to keep the selection down to 2-3 colors max. Remember, your logo will have to be just as effective even when the color is removed when copying, faxing, or using a single-color version as a watermark, so don’t rely solely on color to engage your potential clients and convey the nature of your brand!
Include The Name Of Your Photography Business | Effective Photography Logo Ideas
Many photographers take a look at logos such as Twitter’s or Apple’s logo and think they can pull off a logo without any text. While everyone can recognize Apple’s logo, that’s because incredible amounts of money and time have been invested in branding and marketing efforts before the name was dropped from the logo. Twitter did this only a few years ago. If you’re just starting out, chances are that you can’t really afford Apple’s branding budget (just yet!), so make sure you include the name of your business in your logo in a simple, readable font!
Aim For A Timeless Design | Effective Photography Logo Ideas
A recent study found that the more familiar a logo is, the more people associate it with positive traits like trustworthiness, respect, reliability, innovation, and friendliness. If a logo is unfamiliar, though, people tend to use negative words to describe it, like pretentious, tacky, or boring. This is why you’ll want to choose a design you can live with for the years to come, tweaking it slightly down the road. Drastic brand revamps can do more damage than good, alienating the clients that got to know and love your brand, and confusing new, potential clients!