Effective Photography Marketing Guide | How To Stop Procrastinating – Bite-Size Tips To Kickstart Your Marketing Strategy And Take Your Photography To The Next Level
Effective Photography Marketing Guide | Marketing a photography business can be a really fun experience – you’ve got great photos and tons of marketing tools at your fingertips. Since you’re running a photography business, it’s needless to say you’ve got the creativity nailed to the T, so creating interesting content should not be a problem. Sounds simple, right? Why is it, then, that we see so many ridiculously talented photographers out there struggle to come up with an effective marketing strategy that gets them noticed?
There are photographers that are convinced that marketing a business is a long, exhausting, painfully boring, and more than anything, an expensive task that doesn’t guarantee any success, so they put it off and focus on shoots till they run out of clients. This period is usually followed by a period of non-stop marketing efforts, which is why these photographers ended up despising marketing in the first place. Then, there are photographers that not only understand the value of a solid marketing strategy, but are willing to roll up their sleeves and work, but are not sure where to begin, so they keep procrastinating until it’s too late. Chances are, if you’re reading this, you’re procrastinating. To help you get back on the right track, we put together a a short list of power tips that will boost your marketing game!
Know Yourself! | Effective Photography Marketing Guide
The very first step you need to take when fighting procrastination is to understand how it affects your life and which habits cause procrastination. This will help you get a better insight, so you won’t feel as inadequate, and you’ll have a better idea how to stop doing it. However, you’re just one part of the marketing puzzle – you need to take a look at your ideal clients and clearly define your target audience. This will make your marketing efforts that much focused, as well as effective.
It’s Easier To Keep Up Than To Catch Up | Effective Photography Marketing Guide
One of the most common mistakes photographers make is postponing marketing till the slow season. Once the work slows down, what they realize is that an endless stream of errands, tasks, and challenges piled up. The mere thought of the amount of work ahead would send shivers down anyone’s back, so make sure you don’t get yourself in that situation. The good news is that this is really easy to avoid – all you need to do is take some time to come up with a solid long term plan. Remember, running a photography business isn’t a sprint, it’s a marathon, so you gotta be prepared when the starting pistol fires.
You’re probably thinking “So, what you’re saying is that I should take the task I don’t enjoy doing three months a year, and do it throughout the entire year?” Well, technically, yes. However, if you spread out your marketing strategy throughout the year, once you get going, you will need only a 30-60 minutes a day to maintain your tempo, which will feel a lot easier than spending all your waking hours handling marketing for days on end.
First, Prioritize! Then, Prioritize Some More! | Effective Photography Marketing Guide
The number of tools available to the modern photographer is incredible. While this is most a good thing, a major drawback is that it makes choosing and sticking with select tools can be challenging, especially for new business owners just starting out. So, before diving in headfirst, make sure you do your research and determine which tools will be most useful. This will be affected by several factors, including your target audience, as well as the amount of time and money you’re willing to invest in marketing, so do your research to avoid any ugly surprises. Don’t spread yourself too thin, though – instead, choose 3-5 tools and approaches and give them your full attention.
Start Small | Effective Photography Marketing Guide
So far you’ve got your target audience clearly defined, and you’ve figured out the tools and strategies that should work best for you. This is where the actual work starts. If you already had a busy season packed with gigs, it might take a while for you to get back into the groove, so start small. Even if you don’t feel motivated, set up a schedule and get going. One of our favorite tricks at the office is to do anything we’ve been avoiding for just 5 minutes. That’s enough time to break your apathy, and before you realize it, a full hour has passed and you’ve made tons of progress.
And to really keep your to-do list clean and uncluttered, follow the 2 minute rule – if it takes less than 2 minutes to complete something, do it right away. For example, if you’ve received an email, read it, and you don’t have to do any research or thinking, and it will take less than 120 seconds to reply, reply right away. If you put it off, you’ll be facing a full inbox sooner than you think. Needless to say, your brain won’t remind you about the answered email every couple of minutes, so you won’t have to put up with the added stress the entire day.
There you have it – our favorite tricks we use to beat procrastination on a regular basis. To sum it up, the only way to beat it is to figure out what’s causing it, which habits you need to change, and start small. You’ll start noticing huge improvements sooner than you think, and not only when it comes to your business, but when it comes to your personal life as well!