Effective Photography Marketing Ideas | 4 Surefire Ways To Promote Your Photography Services. What Are You Waiting For?
Effective Photography Marketing Ideas | The difference between a successful photographer and an amateur isn’t always raw talent. After all, we’ve all seen many incredibly talented photographers quit their day jobs and start a business, only to end up struggling to make ends meet for a few months before closing down the venture and going back to the same dull desk job they tried to run away from. At the same time, other, arguably less talented photographers sail right by. So, if the secret is not talent, what is it?
Your business skills and marketing efforts are just as important as your photography skills! At the end of the day, you could be the world’s most talented photographer, but if your potential clients have never heard of you or the services you’re offering, you’ll never be able to turn your passion for photography into a profitable business. To help you get started on the right track and avoid having your dreams shattered by competitors and indifferent prospects, we put together some of the most vital things you’ll need to sort out when setting up your marketing strategy. Let’s dive right in!
Define Your Target Audience | Effective Photography Marketing Ideas
The ultimate goal of any marketing strategy is to make your potential clients aware of your business and the services you’re providing. Sounds simple enough, right? In an ideal world, it would be simple, but we live in a world cluttered with countless sales messages, which makes standing out from the crowd a lot more difficult than you might believe. However, you’ll have a much easier job if you know whose attention you’re trying to get, which is why it’s crucial you clearly define your ideal client – something most photographers don’t do, especially when just starting out.
The logic behind this is that if you don’t narrow down your focus on a particular demographic, you can target different groups at the same time, which is bound to boost your chances of getting hired, right? Not really! Think about it – a marketing strategy that will grab the attention of high-school seniors won’t do you any good if your target audience are new moms or brides to be. Remember, your target audience will affect pretty much every aspect of your business, not just your marketing strategy, so sort out as soon as possible.
Building An Online Presence Is No Longer Optional | Effective Photography Marketing Ideas
If you think that putting out an ad in your local newspapers is enough work to get your phone ringing off the hook, you’re seriously mistaken. We live in a digital era, and we turn to the Internet whether we want to connect with our friends and family, do some research, shopping, or even do business, so it shouldn’t come as a surprise that your potential clients our using the Internet to search for a photographer that offers just the services they’re looking for. In other words, you can’t afford not to have your business online. But, where do you begin?
No matter what your online marketing strategy is like, all tools and platforms you use will lead your potential clients to your website. If you’re serious about your business, you’ll start there. However, not all websites are created equal. Your website needs to be unique – you are a part of an incredibly creative industry, after all, so avoid using cheap templates. Another thing to keep in mind is mobile-friendliness. Almost half of all the web traffic comes from mobile devices, so you’ll want to use responsive design to offer smooth experience to your visitors, regardless of the device they’re using.
SEO Is Not A Dirty Word | Effective Photography Marketing Ideas
Even the world’s most beautiful website won’t do you much good if no one ever visits. Sure, your friends and family are excited for you and they share your website on Facebook with their friends, but the real traffic will come from search engines. This can only happen if your website is optimized for search engines. There’s an entire industry behind search engine optimization, or SEO, so if you don’t feel like learning the ropes of it, you will definitely want to consider investing in a reputable marketing agency to do it for you.
Social Media Is The Next Frontier | Effective Photography Marketing Ideas
Another misconception among photographers is that social media is just a fad on its way out, or something only high-school students use on breaks. The truth of the matter is that social media is one of the most powerful business tools, and the best part about it is that it’s completely free. It’s a platform we all know and feel comfortable using, which is why even the world’s biggest brands are spending serious amounts of time on building their presence. However, it’s not your typical advertising platform, so don’t bombard your potential clients with generic sales messages.
It’s called social media for a reason – so engage your friends, fans, and followers in a meaningful conversation. Share tips and tricks, industry secrets, and hacks you learned working with clients. This will help you build a reputation of a reputable and reliable industry leader and source of information, and it will help you stay a few steps ahead of the competition. When everything else fails, remember the good old 80-20 rule: 80% of your content should be non-salesy content, whereas only 20% should be direct sales messages.