Effective Photography Marketing Plan | The One Thing That Will Make A Huge Difference On Your Path To Success
Effective Photography Marketing Plan | Are you a photographer stuck in marketing rut? Have you been around for quite some time now and you’re looking for ways to take your marketing game to the next level? Or perhaps you’re a beginner just starting out in the industry and you’re looking for the best way to approach marketing your services and products? Whatever might be the case, there’s one thing that can help you get the most out of your efforts – a solid marketing plan!
Long gone are the days when you could have an ad printed in your local newspapers, sit back, and wait for the phone to start ringing off the hook. So, what can you do to get your business noticed by the right people? We live in a digital era, and you’re targeting millennials – chances are, they have no idea what this hook the phone is supposed to ring off is, and they haven’t gone through a magazine looking for a photographer in years. So, the very first thing you’ll want to do is throw away that outdated marketing book you got five-ten years ago, and read on!
Do Your Research | Effective Photography Marketing Plan
Before you start thinking about all the various marketing efforts, you need to take some time to sort out the basics, namely your ideal client. Photographers, especially when just starting out, tend to try and cast a net as wide as possible in order to make sure they secure as many bookings as possible. However, this is a poor excuse to skip this vitally important step – defining your ideal client will not only affect your marketing strategy, but also every other aspect of your business, so take as much time as you need to think about who your target audience is.
Define your ideal client in terms of age, gender, location, marital status, and even their finances. Remember, your efforts will be a lot more productive the more detailed you are. After all, a marketing strategy that will appeal to high-school seniors won’t do you any good if your target audience are high-end brides to be. This decision will affect even the equipment you get and your prices, not just how you decide to promote your services and products.
Your Website Is Your Digital Storefront | Effective Photography Marketing Plan
In order to conquer the digital battlefront, you will need to start with a website. The Internet has come a long way since its introduction, and we’ve seen some incredible things turn once bland websites into pure works of art. Even if you do have a website up and running, if it’s been for longer than a year or so, you will definitely want to check if it’s still up to par with your work. The technology behind websites has evolved so much that what worked just fine only a few years ago can actually do more damage to your marketing strategy than good.
For example, Flash was the epitome of the best, most current technology behind some of the most popular websites just a few years ago. Today, however, they’re considered outdated, and they tend to look cheap and overdone. Not only will they leave a poor impression on your potential clients, but they will also hurt your search engine rankings. Search engines can’t index Flash websites, so no matter how hard you try to bring your online marketing game to the next level, you’ll never get the most out of your website, as the search engines won’t even display it in results.
Social Media Is No Longer Optional | Effective Photography Marketing Plan
If you love spending time on social media as me, you’ll love this. If you think that social media is just the latest fad popular among high-school seniors, you’re up for a rude awakening. Some of the world’s largest brands have realized the power of social media and are effectively using it to their advantage. The good news is that you don’t have to an international corporation to have social media presence on fleek! There are just a few things you’ll want to keep in mind, and the best think about them is that the only investment they require is your time!
If you followed the first step and you’ve already got your ideal client clearly defined, you already have a solid starting point. If you know who your target audience is, you’ll have a much better chance of joining the right networks. For example, if you’re hoping to do more stock photography, and you’re trying to attract the attention of other business owners, joining Pinterest isn’t your safest bet. There’s no point in joining every social network out there if your potential clients have never heard of them. In fact, you’ll want to narrow down your selection to 3-5 networks max, so you don’t spread yourself too thin.
Create Your Own Content | Effective Photography Marketing Plan
This isn’t just a digital era, this is an era of content – and you need to bring your A game if you’re hoping to stand out from the endless crowd of photographers trying to stand out in an increasingly saturated market. By creating your own content, you’ll be making search engines happy (Those crawlers really do enjoy the taste of original content), but you will also give your social media followers a reason to visit your website, and website visitors a reason to keep coming back, as they won’t be able to find that content anywhere else. Just make sure you keep it fun, informative, and interesting.