Effective Photography Marketing Strategy | Lights, Camera, Action! Four Photography Marketing Tips To Help You Become The Star Of The Show
Effective Photography Marketing Strategy | Marketing tricks, hacks, and best practices are some of the hottest topics among new business owners, especially among photographers just starting out in the industry – and for good reason: photography is one of the most saturated industries. If you’re passionate about the art of photography and you’re considering launching your own business, chances are you’ve already done some reading on marketing. In fact, you might have stumbled upon this post through a Google search on marketing strategies – and lucky for you, we can help you get a better idea of what makes a good marketing strategy.
Marketing is all about spreading the word about your business and the services you’re providing and it can be the critical difference between success and failure. After all, your ability to take stunning photos will get you only so far – in order to turn your passion for photography into a success story and a solid source of income, you need to make your potential clients aware of you first. And we’ve got just the right thing for you! We put together a list of our favorite, ridiculously effective marketing tips that will take your photography business to the next level.
No, You Do Not Wake Up Like That | Effective Photography Marketing Strategy
In order for any photography marketing strategy to be effective, you need to do your homework before you dive in head-first and start promoting your services. The prep work will include everything from clearly defining your target audience to setting your business goals. After all, if you don’t write a list of goals, all your marketing efforts will be just a shot in the dark. A marketing strategy, in other words, is effective as long as it helps you accomplish the goals you have in mind, so know your “why” before you think about the “how!”
Similarly, if you don’t know who your ideal client is, you won’t be able to determine which marketing strategy is the best for you. Think about it – the marketing strategy that appeals to a bride to be won’t do you much good if your target audience are high-school seniors! Remember, the more detailed you are at this stage, more focused your marketing strategy will be in general, so take your time to define your ideal client in terms of age, gender, location, and even marital status.
Bloggers Gonna Blog! | Effective Photography Marketing Strategy
When was the last time you updated your blog? If it’s been longer than a week, you’re wasting a ridiculously powerful markeitng tool without even realizing. The benefits of a regularly updated blog are practically endless, yet you’d be amazed just how many photographers fail to get the most of it. For starters, a blog is great search engine optimization tool, because it gives you a chance to use your target keywords on a regular basis – which isn’t something you can afford to overlook. Photography websites are notorious for being updated once or twice a year, and they’re image-heavy, which isn’t really the best recipe for boosting your search engine rankings. Google, for example, pays attention to the frequency of updates just as much as it does on frequency of keywords throughout your website.
Blogging isn’t going to just boost your search engine rankings, but it will also improve the user experience your visitors have while viewing your website. Think about it – if you update your portfolio once or twice a year, there’s literally nothing that will keep your visitors coming back for more once they’re done viewing your portfolio. By regularly blogging, however, you’ll be giving them fresh content to look forward to each visit, as well something to share with their friends and followers on social media. Which brings us to our next point!
Social Media Is No Longer Optional | Effective Photography Marketing Strategy
Even the world’s biggest brands have realized the power of social media and have already jumped on the bandwagon, so your photography business should definitely not be an exception. However, don’t confuse social media for a dumping ground for generic sales messages and links – instead, join the ongoing conversation and engage your followers, friends, and fans in a meaningful interaction by sharing interesting, informative, and entertaining content. This will allow you to build a reputation of a reliable expert and an industry leader!
Referrals, Referrals, Referrals | Effective Photography Marketing Strategy
There’s one marketing tool no other tool could ever beat: happy clients singing your praises. While some satisfied clients will go out of their way to send new business your way, you can get even more out of word of mouth marketing by offering your clients an incentive: think something that has high perceived value, but doesn’t cost you too much, such as a few free prints, or a small discount on the total price. However, it’s not just your clients that absolutely love free stuff.
You can get other business owners to promote your services as well, but you first need a good game plan. Consider approaching other business owners that are targeting the same audience as you are, but are providing different services. For example, if you’re a wedding photographer, send a few free shots of the venue to the venue owner and tell them just how much you enjoyed shooting a wedding at their venue and how much you appreciate referrals. They’ll return the favor by sending their clients your way, making it a win-win situation.