Effective Photography Marketing | Skyrocket Your Photography Business And Book Yourself Solid With These Marketing Hacks
Effective Photography Marketing | Starting a photography business might feel like the scariest decision you can imagine making, but it’s actually just the very fist step towards turning your passion for photography into a profitable business. However, it’s far from being the only (Or the most important!) one. In fact, anyone with some extra cash can get their hands on some basic photography equipment and start a business. However, running a successful photography business is a completely different story. After all, raw talent will get you only so far!
So, what’s the secret of success in the photography industry? We’ve all seen many talented photographers quit their day job to start their own business, only to struggle to make ends meet for a few months and eventually close down their venture, despite their incredible talent. At the same time, other arguably less talented photographers are sailing right by. What are they doing differently that helped them avoid all the common pitfalls? Is it just luck? Or is there something more? As it turns out, there’s no such thing as luck when it comes to business success. The good news, however, is that there are things you can do to skyrocket your business and turn it into a household name without breaking your budget – or losing your mind!
Define Your Target Audience | Effective Photography Marketing
If there’s one thing from today’s list you’ll do, make sure it’s this one! This will be the backbone of your marketing strategy, but it will affect pretty much every other aspect of your business as well, from your pricing to the equipment you get. Starting a photography business is your dream, sure, but you need to make sure your business is all about the client, otherwise they’ll move on to another photographer that’s more in line with what they’re looking for. At the end of the day, a marketing strategy (Or prices, for that matter!) that will appeal to a bride to be won’t do you any good if you’re hoping to book more high-school seniors.
Start Building Your Online Presence | Effective Photography Marketing
If you’re hoping to build a solid online presence, you’ll want to start right away, as it can take some time for your efforts to pick up some steam. Start by setting up a portfolio website and go from there. Remember, in order to be effective, your website needs to be unique, if you’re hoping to stand out from the crowd. Showcase only the best examples of your work, and optimize the website for impeccable performance. To take it even a step further, you’ll want to look into search engine optimization, or even hire a reputable agency to help you get started.
Rock Your Social Media | Effective Photography Marketing
Once you set up a website, you need to start promoting it, and the best way to go about it is to use social media. However, instead of spreading yourself to thin and joining every network you ever heard of, determine which networks are most popular among your target audience, set up account on 3-4 most popular networks and join the ongoing conversation. Engage your friends, fans, and followers with informative, interesting content, and keep up with their shares. Don’t forget to reply to every mention, comment, or message and never bombard them with generic sales messages. After all, it’s called social media for a reason.
Blog! And Then Blog Some More | Effective Photography Marketing
Whether you decide to tackle SEO on your own, or by hiring an agency, you’re more than likely to end up setting up a blog page on your website. This will allow you to use your target keywords on a regular basis, which is bound to boost your search engine rankings. However, having a regularly updated blog on your website isn’t going to keep search engines happy – you can also support your social media strategy with creative blog posts you can share with your fans and followers. Since most other photographers will be sharing the same generic content, you’ll stand out as a reliable source of information.
The main excuse for not taking up blogging among photographers is that they don’t know what to blog about. This isn’t even a good excuse. Come up with 5 topics that are related to your area of specialization and set up a schedule you can stick to. Make sure the posts are informative, interesting, and keyword rich. How often you blog depends only on you, but one thing isn’t optional – consistency. If you decide to blog once or twice a week, make sure you do it regularly, as it will boost your search engine rankings and keep your visitors coming back for more!
Offer Referral Bonuses | Effective Photography Marketing
One of the best ways to grow your client base is to offer something for free. There’s no denying we all love free stuff, and the secret is to offer something that has high-perceived value, but doesn’t actually cost you too much. For example, you can offer a few free prints to your clients for each new client they bring in. It’s a win-win situation: they get a free gift, and you get people singing your praises to their friends and family.
However, it’s not just your clients that will appreciate a free gift – you can get more work through other business owners as well. For example, if you’re shooting a wedding this weekend, take a few shots of the venue, or the flowers, and send them to the business owner, telling them how much you enjoyed shooting at their venue, and how much you appreciate referrals. This way, they get free marketing materials, and they might end up sending their clients your way.