Effective Photography Portfolio Design | The Secret Of Online Success: How To Design A Photography Website That Grows Your Client Base
Effective Photography Portfolio Design | A professionally designed website is one of photographer’s most important tools that can be the critical difference between success and failure. We live in a digital era, and if you’re taking your photography business seriously, you’ll need to make sure you’re staying up to date with the latest trends. If you’re not consistently working on your website, you’re risking falling behind the competitors and losing more potential gigs than you might think!
You’re marketing to the millennials – a generation that grew up with smartphones in their hands and spends most of their day online, so having a cookie-cutter solution is not an option. Even if you had your website professionally designed few years ago, you need to go back and check if it’s still just as effective. Web design keeps changing and evolving faster than ever, and what worked a few years ago might be completely outdated and useless today. So, to help you determine whether your existing website is still the powerful marketing tool it once was, and to help you design a website that works for you, we gathered some of the most important design tips and tricks you can’t afford to miss!
Avoid Adobe Flash At ALL COSTS | Effective Photography Portfolio Design
No decent developer is going to be caught using Flash today, but that doesn’t mean you shouldn’t be on the lookout! Flash is a search engine optimization nightmare. Not only will it not allow you use the target keywords you want to rank high for, but it will also take forever to load, which will affect both the user experience as well as your website’s search engine rankings. And if that isn’t enough to talk you out of using Flash, some devices won’t even display it, like Apple’s iPhones and iPads, which means your potential clients will find only a blank page staring back at them – not the best thing for your business!
Photographers that had their websites set up a while ago are especially in danger, because Flash was an incredibly popular web development solution up to recently, so if your website is older than a couple of years, you’ll want to consider a complete overhaul of your online presence.
Showcase Your Strongest Pieces | Effective Photography Portfolio Design
This is a photography website we’re talking about, after all, so examples of your work will need to be the pièce de résistance of your website. However, in order for the portfolio page to be effective, you’ll need to make sure you’re showcasing only the best examples of your work. Don’t mistake your website for cloud storage. Having a well-structured, carefully put together portfolio page will let your potential clients see what you’re all about, showcase your unique creative style and your area of specialization without overwhelming them with too many images.
Impress The Visitors | Effective Photography Portfolio Design
Your visitors are coming to your website to see stunning imagery, so don’t disappoint them: make sure all the images you upload to your website are high quality. If you’re afraid of copyright infringement, you can always disable downloading the images and use a watermark. And if you’re concerned about the loading speed, keep in mind that you can always optimize your images for optimal results before uploading them.
Less Is More | Effective Photography Portfolio Design
This can only happen if the design of your website is simple – don’t be tempted to use countless unnecessary design elements just to make your website stand out. At the end of the day, if your visitors can’t stop talking about how brilliant your website is, barely mentioning your photography, you have a serious problem. A simple website will allow your work to stand out and take the center stage where it belongs!
Pay Attention To Navigation | Effective Photography Portfolio Design
You want a website that is different, that stands out and that potential clients can’t stop talking about. However, one place on your website you do not want to get too creative is the navigation bar. People are used to seeing all the most important link at the top of each page in the navigation bar, so give them that. Getting from one page to another should be seamless and intuitive: make it easy for your visitors to focus on how stunning your work is, don’t force them to figure out how your navigation works.
Keep The Contrast High | Effective Photography Portfolio Design
Depending on the style of photography, images usually look a lot better when you view them on a black background. This is typically because there is more contrast than when viewing against white. However, if you decide to include a blog on your website, you’ll need to keep in mind that reading white text on a black background can be straining on the eye, so you’ll need to find a way to use black text on a white background, especially if there’s more text. Make it easy for your visitors every step of the way!
Include Your Contact Details | Effective Photography Portfolio Design
Arguably the most important element of your website are the contact details. The ultimate goal of your website is to showcase your work and make it easy for potential clients to reach out to you! Still, you’d be surprised how many photographers hide the contact details a few clicks deep, or don’t even feature them on their website at all! To get most out of your website, you’ll need to include your contact details in the footer or the header of each page, and set up a separate contact page with all other information your potential clients might find useful.