Effective Photography Portfolio Websites | What Makes A Good Photography Website? 6 Things All Best Online Portfolios Have In Common
Effective Photography Portfolio Websites | We live in the digital age – we’re surrounded with screens of all sizes, from the smartphones in our pockets and laptops in our backpacks to the desktop computers, and we spend most of our time connected to the Internet, which means we don’t use it just to connect with friends and family. Instead, we turn to Internet to do our research, shopping, and even our finances. This means your potential clients are out there, searching for you – and your business needs to be online!
Not all websites are created equal though – we all have websites that keep us coming back for more, and then there are the websites we abandon the moment they finish loading and never come back. If you’re setting up a website for your photography business for the very first time, or you’re redesigning an old website you’ve had up and running for a few years now, you’ll want to make sure you get it right from the get-go, otherwise you risk losing your potential client’s attention (and business!) long before they even consider hiring you. Luckily for you, we compiled a list of elements all successful portfolio websites have in common.
Selection Of Your Best Work | Effective Photography Portfolio Websites
This one might sound like an obvious one, but you’d be surprised how many photographers mistake their websites for cloud storage and upload pretty much every picture they ever took. You want to show your potential clients what you can do for them, but there’s no point in overwhelming them with hundreds of similar images. Go through all of your work, choose the best examples for all of your skills and areas of specialization, sort them into galleries, and showcase them in a structured and well-organized way.
Simplicity In The Design | Effective Photography Portfolio Websites
You’re a part of a creative industry, we get it, and you want to show it. However, you need to make sure the website you set up for your business actually showcases your work and doesn’t overpower it. If your potential clients can’t stop raving about the design of your website, and barely mention your work, you have a serious problem on your hands. Your portfolio website is the delivering mechanism for your work – in other words, your work needs to be the center of attention, rather than a distracting design.
Easily Accessible Contact Information | Effective Photography Portfolio Websites
The purpose of your portfolio website is to get the word about your business out there and bring in new clients, which is why you need to make the conversion from a visitor into a paying client as easy and seamless as possible. One of the things you need to take care of to make the transition smooth is including your contact details throughout your website – whether it’s in the footer or the header, it needs to be readily available to your potential clients the moment they decide to pick up the phone and schedule a session.
You also want to consider including a separate contact page with additional information and even a contact form. This way your potential clients will be able to reach out to you without leaving your website, which means they might continue browsing it and even share it with their friends, but it will also allow you get specific information from your potential clients by including the appropriate questions into the form.
Simple Navigation | Effective Photography Portfolio Websites
The navigation bar is usually positioned at the top of each page with the links to the most important pages. There’s also secondary navigation, usually below the main bar, or on the right side (called sidebar). People are used to this, so when it comes to setting up your website’s navigation bar, don’t get too creative. Your potential clients should be able to focus on your work instead of trying to figure out how to get from the point A to the point B.
Regularly Updated Blog Page | Effective Photography Portfolio Websites
We absolutely love to blog, but even if you don’t feel like creating new content on a regular basis, you might want to reconsider. Photographers are notorious for updating their portfolios every few months, or even years, which leads us to our question: why would potential clients keep coming back to your website if there’s nothing new whenever they visit? If your commit to blogging on a regular basis about the things that appeal to your target audience, you’ll not only keep them coming back, but you’ll also build a reputation of an experienced and reliable expert.
Another important benefit a regularly updated blog will bring is better search engine ranking. A blog provides you with a great opportunity to use your target keywords throughout your website, and as a result, you’ll see your website climbing up the search engine result page.
Brand Elements | Effective Photography Portfolio Websites
Your website should showcase the best examples of your work, and it shouldn’t overpower it, sure – but it also needs to perfectly match your other branded materials, both online and off. If someone took a look at your website and your business card, would they know they’re representing the same photographer? In order to ensure consistency, use the same color scheme throughout your materials and marketing efforts, but also pay attention to the fonts you use and keep them consistent both in print and online. This way you’ll boost your brand’s exposure and turn it into a memorable visual experience, regardless of the medium used to communicate it.