Effective Photography Portfolios | Six Critical Features Of Successful Photography Websites
Effective Photography Portfolios | One of the first things you have to do when launching a photography business is to set up a portfolio website that shows off best examples of your work and gives your potential clients the information they need to hire you. Google tells us that there are almost one million photography websites online right now. This is bad news for you. The great news is that majority of these websites suck.
When designing your portfolio website, think about the elements your visitors and potential clients should be able to find right off the bat. Many designers make the mistake of designing an intricate, incredibly creative portfolio website, but forget to answer important questions the visitors will have when considering whether or not to hire the photographer. The secret of great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.
Make Sure Your Have Your Website Made Professionally | Effective Photography Portfolios
Don’t use generic, pre-designed templates. You are an artist, and what makes an artistic statement is not a template that countless other photographers are using right now. Not having a professional portfolio will also cost you more in the long run. How much will it cost you if you lose out on two wedding shoots per month for a year if you’re a wedding photographer, all because your website was either too generic to spark the bride’s interest or wasn’t even found in the first place. Custom website design cost should be the most justifiable cost while running your business. You wouldn’t get a bad quality 50mm lens, so why would you do this?
Flash Is For Portraits, Not For Websites | Effective Photography Portfolios
Adobe Flash is a tool that some website designers use to set up websites. Unfortunately, Flash takes a long time to load, it is not search engine friendly, some devices don’t even display it, and they often look overdone. For a search engine, a Flash website is just like a huge empty page without any text at all. Text is king in the search engine world and using Flash makes it much harder for your website to rank high on search engines, which is not good for your business.
Make The Navigation Easy | Effective Photography Portfolios
When it comes to creating a menu bar for your website with links to various pages, DO NOT GET CREATIVE! If your portfolio website is too complicated to use, your potential clients will be easily turned off and will get more negative feelings towards your work. Make the navigation as easy as possible so your visitors can focus on your photography without being distracted by trying to figure out how to use the portfolio.
Showcase Your Talent To The Fullest | Effective Photography Portfolios
There are countless other photographers eager to take your clients, so spare none. Your portfolio should be best, greatest, and most appealing part of your website. Set up a gallery that showcases the best examples of what you do and keep it updated with fresh new pictures as you take them. Choose the pictures that really show that you love what you do, and show the full breadth of your abilities. Also use only a few of your best quality images and make sure that they’re shown on your website with the height or width of at least 800px. If you’re worried about copyright use a watermark.
Optimize For Seamless Performance | Effective Photography Portfolios
A slow loading time is one of the main reasons why people leave a website. Search engines also dislike slow websites, and it’s been proved that Google gives better rankings to faster websites. Make sure you optimize each picture before uploading it to your website. Smaller file sizes don’t always mean lower resolutions; it means faster loading time and visitors sticking around for longer. You can compress any image with loss-less image compressors and still get great results.
Be Accessible | Effective Photography Portfolios
Regardless of how stunning your pictures are, if your potential client can’t contact you, you’re not getting any work. Don’t just say where you’re located, advertise it! It’s one of the things that makes you different from your competition so show it on every single page throughout your portfolio website. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be a good idea to include your email address as well.