Effective Photography Website Design | Unlock The Secrets Of Successful Websites And Rock Your Photography Portfolio!
Effective Photography Website Design | Back before the internet, photographers had to put together physical, printed portfolios and hope to get an interview so SOMEONE would take a look at their work. Today, literally anyone with a computer or a smartphone can see your work. Your website is like your virtual storefront. Not only is it a great way to get more business, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already worked for.
It doesn’t matter how many raving references you have or how impressive your work history is, no one’s going to be interested unless they can see what you can do. A portfolio website is the simplest and quickest way to showcase your work; these days, in fact, it’s even expected. Most of the time, photography portfolios are boiled down to a bare showcase – which can be the home page, a contact section and maybe an “about me” page. It may seem simple, but there are still many things to keep in mind if you want to design an effective website. What are the most crucial things to consider when showcasing your work online? What elements will help you turn page views into photo assignments? Read on to find out!
Keep Things Simple, Clean, Uncluttered | Effective Photography Website Design
If people are constantly praising the design of your portfolio website, then you definitely did something wrong. When setting up a portfolio, you want a website that is straightforward. You want your content to take the center stage, rather than an overwhelming design, so don’t clutter it up with useless design elements. Your stunning pictures may speak for themselves, but if your website is a mess, the message will still get lost.
All Killer, No Filler | Effective Photography Website Design
Remember, this is your portfolio website, not your cloud backup storage, which is why you want to make sure that only the best of the best goes up. No one needs to see every single picture you ever took. The old saying is true: “Your portfolio is only as strong as your weakest picture.” Make sure there are no weak pictures in your portfolio! Set aside time to go through all of your work, get rid of anything you’re not proud of or don’t think is representative of your best work.
Pay Attention To Organization | Effective Photography Website Design
Your breadth of work should be arranged according to theme or subject. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into setting up your portfolio website. You present your very best work first, and last, and fill the middle portion of your portfolio with the rest. This strategy is used as you want to grab attention initially, with WOW factor, show them diversity in your work, and then wow them again to leave a lasting impression.
Make Contact Easy | Effective Photography Website Design
Omitting or hiding ways for people to contact you is a serious mistake, one that you may not even know you’re making. Think it through: If someone finds your website and wants to do business with you, would they be able to reach you? It doesn’t matter how stunning your work is, if your potential client can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your visitors.
Make The Navigation Easy | Effective Photography Website Design
When it comes to creating a navigation bar for your website with links to the different pages, make sure you don’t go overboard. Make the website dead simple to use. The navigation should be easy, so potential clients can focus on the photography without being distracted by trying to figure out how to use the website. If the website is hard to use and browse, chances are, your visitors will leave. Sometimes even without taking a look at your beautiful pictures.
Replace Old Work With New One | Effective Photography Website Design
It is a good idea to replace your old pictures with new ones and keep your portfolio up to date. If you have taken a picture of a wedding couple cutting cake but after some time you took a much better picture, then it’s time to replace it with the newer one. However, when you do update, only update if the new content is stronger than the older content. It makes no sense to replace a strong image with a weaker one, regardless of if it’s more recent.