Effective Photography Website Ideas | The Ultimate Guide To Building A Photography Website That Sells!
Effective Photography Website Ideas | Photography is a visual industry, which means promoting your work requires a visual media, one that not only lives up to the aesthetic standards of it, but also provides the functionality to help grow your business. In today’s world, that means a website. And not any website – you need an appealing, easy to use, secure, professional website. You no longer have to hand out little pieces of cardstock or lug notebooks, or even carry around a tablet packed with samples of your work: your website can act as your business card and portfolio wrapped in one.
Google tells us that there are almost one million photography websites online at the moment. This is bad news for you. The good news, however, is that most of these websites are awful. So, what makes a website great? To begin with, it’s much more than just great pictures, although they’re a big part of it. The web is full of endless resources and tutorials on the subject of web design, but sometimes too much choice can be confusing, which is why we’ve picked our top tips to help you understand the principles of good design easier.
Aim For Simplicity | Effective Photography Website Ideas
Successful photographers understand the importance of simplicity, focusing on the essentials and discarding the superfluous. So even if you have a lot of content on your website, you should try to organize it in such a way that it doesn’t confuse your potential clients and tempt them to abandon it. Music that automatically starts playing can also be very detrimental, especially if your clients already have Pandora running in the background while trying to watch a slideshow on your website. Keep your website simple, and focus on impressing a potential client with your pictures, not fancy design.
Narrow Down Your Choices Of Pictures | Effective Photography Website Ideas
Although you may have a large collection of images you want to show to your visitors, try to limit your selection to the best pieces. Too many images in your portfolio can affect load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on. Generally, 30 to 50 images per gallery is the optimal range. If you absolutely have to show an entire shoot, your portfolio website is not the best place for it. Those are better displayed through a proofing application or a slideshow tool.
Only Use High Resolution Images | Effective Photography Website Ideas
When a potential client visits your website, they want to see high resolution, professional looking pictures. So give them exactly that! Don’t display “full size” pictures at 300px by 300px. Some photographers are afraid to publish high quality images on their websites, because they think it increases the chances of unauthorized usage. Forget about this! Use only a few of your best quality images and ensure that they’re featured on your website with an height or width of at least 800px.
Simplify Navigation | Effective Photography Website Ideas
Photographers are sometimes too concerned about the visual aspects of the website, forgetting about the importance of usability in the process. 83% of visitors leave a website because it takes too many clicks to get to what they want, which is a huge number! When it comes to setting up a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make sure the navigation is as easy as possible so people can focus on your work without being distracted with trying to figure out how to use the website.
Make It Easy For Your Visitors To Contact You | Effective Photography Website Ideas
Perhaps it sounds obvious, but accessible contact information is absolutely crucial to boosting sales, and is something that many photographers oftentimes overlook. Regardless of how good your work is, if your potential client can’t contact you, you’re not getting any work. You have to have a dedicated contact page with at least an e-mail address and a phone number but the more information the better. Also, try to set up an e-mail contact form because it improves the chances of potential clients contacting you.
Optimize For Mobile Devices | Effective Photography Website Ideas
Mobile devices are huge these days, which means you can’t afford to ignore smartphones and tablets any longer. In fact, mobile-friendliness is now an important ranking factor for Google as well. Because mobile devices and screen sizes vary significantly, the best approach is to aim for a single, ‘responsive’ design. A responsive website uses CSS3 to adjust the layout to fit the visitor’s screen size. The idea is to have a single, adaptable website, rather than creating different websites for various devices.