Effective Photography Website | Design A Website That Grows Your Business: Tips, Tricks, Guidelines, And Best Practices For Photographers!
Effective Photography Website | Setting up a website for your business is no longer optional in this day and age. Even brick and mortar stores can benefit from a professionally designed website that features their inventory and provides potential customers with all the other relevant information. And photography businesses are no exception! Having a portfolio website will allow you to reach a much wider audience and book more gigs than you would using some of the more traditional advertising techniques.
However, not all photography websites are created equal! You’re marketing to the millennials – a generation that grew up online. Unless your website meets their expectations and impresses them enough to stick around and actually view your work, it won’t do you much good. However, there are things you can do to help your website stand out from the crowd and build a strong online presence. Whether you’re building a website for your business for the very first time, or about the redesign an existing one, we gathered some of the most crucial tips to keep you on the right track!
Choose The Best Examples Of Your Work | Effective Photography Website
Long before you start designing your website, you need to consider your target audience. Are you trying to shoot more weddings, newborns, or high-school seniors? Each niche will not only have different design requirements, but your ideal client will affect even the pictures you showcase on your website. After you define your audience, go through your work and choose the best pictures that will not only showcase your unique style and artistic vision, but will also appeal to your ideal client! Don’t go overboard, though, and upload pretty much every image you ever took. The more concise and structured your portfolio is, the better impression it will leave.
Focus On Your Work | Effective Photography Website
Even though it might sound like an obvious one, you’d be surprised how many photographers make this mistake – while trying to showcase their creativity and make their website stand out from the crowd, photographers often opt for a complex design with tons of design elements that only overshadow the examples of their work. This is a mistake that can do more damage than you might think! If your visitors can’t stop raving about your website, barely mentioning the pictures you’re trying to showcase, you have a serious problem on your hands!
Simplify Navigation | Effective Photography Website
Another mistake that’s incredibly common across the web is ridiculously complicated navigation. We get it, you’re creative, but navigation is pretty much the last place where you’d want to showcase your creativity. Instead, opt for the traditional horizontal bar at the top of each page with the links to most important pages on your website. You can tuck away the less important links in the sidebars, or a secondary navigation bar below the main one. This is what people became used to, so give them just that to enable them to focus on your work instead of trying to figure out how to navigate your website!
Optimize For Mobile Devices | Effective Photography Website
More people than ever are using mobile devices such as smartphones and tablets to access the Internet, which means that your website needs to be optimized for seamless performance across different devices and screen sizes. Unless your website looks just as good on an iPhone as it does on a 27-inch display, it won’t do you any good! Speaking of iPhones, you’ll want to make sure you’re not using Flash for your website. None of the iOS devices will load Flash, and your website will feel slow and outdated even on the devices that do load Flash!
Include Your Contact Details | Effective Photography Website
The ultimate goal of your website is to get more clients in through the door, and that can only happen if your potential clients can contact you easily. Sounds obvious, sure, but there are many photographers out there that never actually included their contact details on their website, or buried it several clicks deep. If your visitors can’t access your contact details right away, they won’t try too hard to find them. Instead, they might abandon your website and go to a competitor’s website instead!
Now, in order to avoid that, you’ll want to display the most important contact details on each page so your potential clients can find them the moment they decide to pick up the phone and book a session. In addition to the most important details in the footer or the header of each page, you’ll also want to consider setting up a separate contact page with the additional information, as well as contact form that will enable your visitors to reach out to you without ever leaving your website.
Start Blogging! | Effective Photography Website
Photography websites are famous for irregular updates – once you set up your portfolio, you’ll be adding new work every 3-6 months, which gives no reason to your visitors to keep coming back once they’re done viewing your works! However, if you include a regularly updated blog on your website that appeals to your target audience, you’ll give your potential clients a reason to keep coming back for more. Also, it will give you creative and unique content to share across social media, which will help you build a reputation of a reliable industry expert!