Effective Portfolio Design Tips | Everything You Need To Know About Designing A Killer Photography Portfolio Website That Gets You Hired
Effective Portfolio Design Tips | Being hired to shoot a project or expedition requires that you have the entire package – stunning pictures, the right attitude and personality, as well as discipline — but when it comes down to it, the first thing a potential client will see when doing their research is something that many photographers often neglect: the portfolio website. It has to be flawless. In the same way that a logo represents a brand, your portfolio represents your personal brand. If you get it right, you can have clients forever.
Your website is often the single deciding factor in whether you get a call or an email about a project. Having an appealing, up-to-date portfolio website shows that you’re serious about your photography business. However, do you know, in addition to fantastic pictures, what features are found in most successful online photo portfolios? What are some of the important things to consider when presenting your best work?
Try to Keep the Contrast High | Effective Portfolio Design Tips
Depending on the style of photography, pictures usually look a lot better when you view them on a black background. This is because there is a lot more contrast than when viewing against white background. Contrast helps bring out the colors in the picture, which in turn, makes the image appear more vivid and appealing. While pictures may look great on black or gray backgrounds, keep in mind that white text on a dark background is difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Rethink Your Navigation | Effective Portfolio Design Tips
If your website is too hard to navigate, your potential clients will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and natural as possible to use. In other words, make the navigation easy so your visitors can focus on the actual photography without being distracted by trying to figure out how to use the portfolio website.
Narrow Down Your Choices Of Images | Effective Portfolio Design Tips
Although you may have a large collection of pictures you wish to share in your portfolio, try to limit your selection to only the stronger examples. Too many images in your portfolio can affect load times, and overwhelm the visitors with too many options. It can make your portfolio feel like it is dragging on and on.
Organize Your Images | Effective Portfolio Design Tips
Your breadth of work should be arranged according to theme or subject. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into setting up your portfolio website. If you place your best pictures at either the beginning or end of the portfolio, you will hit the potential client the hardest. Using both ends of the spectrum is a wise idea in order to grab their attention right from the beginning and leave them something to remember at the end of the portfolio.
Put Your Contact Info On Every Page | Effective Portfolio Design Tips
If the goal of your portfolio is to land you new gigs, then make sure a client knows how to reach you so you can actually get one. The easiest way is to include your contact details on each page throughout your website — including your portfolio. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will often be enough, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.
SEO, SEO, SEO | Effective Portfolio Design Tips
Often times photographers create beautiful websites and then wait around hoping that clients will see them. However, they forget that they need SEO (search engine optimization). How will anyone hire you, if they can’t find you using Google? The best tip for improving your photography website’s SEO is to add Alt and Title tags to each picture you upload to your website! These tags are meta tags that you can add to a picture so Google knows what is represented in the photo.
Don’t Forget To Update | Effective Portfolio Design Tips
People are used to seeing new content each and every time they visit a website. We’ve grown out of seeing the same old stuff on every visit. The same goes for your photography portfolio, with a little less emphasis on how often you should be updating. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!