Effective Portfolio Design | Create A Portfolio That Will Get You Hired: The Essentials Of Web Design That Works
Effective Portfolio Design | If you’re thinking about turning your hobby into a full time job, or if you’re looking for your next photography assignment, a portfolio of your best work is crucial. While there are websites out there that will host your portfolio for you, their solutions are often not quite what you are looking for. To a potential client, you as a photographer are often only as good as your portfolio, so you need to make sure your website is up to the challenge. They’re checking you out for the first time, and if you don’t make a great impression, you won’t get their work. It’s that simple.
How you showcase all past work online is critical to landing any new assignments in the future. People want to see the examples of your work and what you’ve done in the past. Hiring managers treat an online portfolio as a first pass – a kind of pre-audition – to decide whether you merit further consideration. Clients do, too. Without an effective digital portfolio, you won’t get the business you need to grow your career. However, if you are not a professional web designer, you may not be in touch with the best practices of portfolio website design. Here are some essential tips to help you along the way.
A Portfolio Should Put The Emphasis On Your Work | Effective Portfolio Design
This is one of the most crucial rules for designing a photography portfolio website: make sure the emphasis is on your work, not the design of the website. Your website is a mechanism for potential clients to find your work. You don’t want the website to be overly flashy or unconventional — that will make the content more difficult to digest. While you can definitely have a website that stands out visually and is aesthetically appealing, it has to complement your work and help push it to the forefront of your potential clients’ minds.
Show Off | Effective Portfolio Design
Your portfolio website is a ever-changing CV: the content should be up-to-date and make it obvious to potential clients what you can do. It’s a mechanism for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Remember, it’s always better to have a portfolio of a few projects that are brilliant than dozens of projects where some of them are simply okay. The quality of your portfolio is only as good as your weakest project.
Be Yourself | Effective Portfolio Design
When visitors are looking at your website, they want to know who you are. Add a bit of personality, maybe with a great headshot of yourself, to let them know you’re a real person with your own style and identity. Don’t copy someone else’s design just because you think it looks good. It’s vitally important that your portfolio website shows off who you are and what you do: by building an original website you’ll help ensure that it comes to mind when people are searching for your services. Creativity is all about originality and sometimes people are put off by faceless, generic corporate websites.
Make Yourself Available | Effective Portfolio Design
This is one of the most vital elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your work, and can see who you are. Now they want to hire you. Different people prefer different methods of contact, so provide a few different ways that they can do so – make it easy for them. Your contact information should be obvious and easy to find; don’t hide it in the footer. You could use a contact form if you’d like to make it more convenient for the potential client that wants to contact you. Using a web form can also give structure to the information being sent to you.
Create Fresh Content | Effective Portfolio Design
Keep in mind that your work doesn’t end with just designing a killer portfolio. You’ll also want to update it regularly. The best portfolios are never static. Google, just like your potential clients, loves fresh content, so a great way to improve the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with.