Effective Portfolio Website Tips | 6 Essential Design Elements Of The Perfect Photography Portfolio Website
Effective Portfolio Website Tips | Showcasing the best examples of your work online is a valuable marketing trick that’s sure to help grow your client base and boost exposure – if you’re a professional photographer, an online portfolio can help you attract new clients or help you score that dream gig. In other words, it’s a must-have! In the same way that a logo represents a business, your portfolio represents your unique style, skills, and talents. If you get it right, you can have clients forever.
Why is it so important to have a portfolio? The point is that most people only believe what they see, and your photography portfolio is the ultimate proof of your expertise, taste, experience, creativity, and personality. To a potential client, you as a photographer are often only as good as your portfolio website. They’re checking you out for the first time, and if you don’t impress them enough, they might move on to another photographer without even contacting you. Today, we’re sharing our favorite tips to help you get on the right path when setting up a photography portfolio website that will secure those potential gigs.
Be Thoughtful About What You Include | Effective Portfolio Website Tips
The rule is really simple: if you want your portfolio to impress your potential clients really quick, you need to include only your best works. Don’t try to showcase absolutely every picture you ever took; instead, choose some of the most impressive works which can demonstrate your expertise efficiently. Remember, it’s always better to have a portfolio of a few projects that are amazing than dozens of projects where some of them are just OK. In other words, the quality of your portfolio is only as good as your weakest project.
Organize Your Work | Effective Portfolio Website Tips
If your work is presented in an organized way, chances are, potential clients will appreciate the attention to details and level of professionalism that went into putting your photography website together. It also makes their lives a lot easier when viewing your work. For example, if you feature your best pictures at either the beginning or end of the portfolio section, you will hit the visitor the hardest. We recommend using both ends of the spectrum in order to grab their attention right from the start and leave them something to remember at the end of the portfolio.
Keep The Website Design Simple | Effective Portfolio Website Tips
When setting up a portfolio website, you will want to make sure the overall design is straightforward. You want your content to be the focal point, rather than a distracting design. Try to look at your portfolio as a potential client would look at it. Your pictures should be really easy to access and view without any confusing or distracting buttons, pop-ups, shiny banner or even complex website structure which can be hardly understood at once.
Make Your Portfolio Easy To Navigate | Effective Portfolio Website Tips
This might sound like forehead-slapping common sense, but it’s worth mentioning again: even the best photography portfolio won’t mean jack squat if it’s difficult to navigate. Remember, people’s attention spans are short. Your online portfolio has to load quickly and be easy to browse. Keep the navigation simple and stick to the tried and tested formula of web design: Home, About, Latest Work, News (or Blog), Contact. Complex navigation will only confuse the potential clients and even irritate them, making them abandon your website altogether.
Try To Keep The Contrast High | Effective Portfolio Website Tips
Depending on the style of photography, pictures usually look a lot better when viewed on a dark background. This is because there is more contrast than when viewing against white. Contrast helps bring out the colors of the picture, which in turn, makes everything seem more vivid and appealing. However, if you decide to include a blog, try to use dark fonts on light backgrounds – viewing white text on black background, for example, can be hard on the eye and might turn off your visitors.
Don’t Forget The X Factor – Your Uniqueness | Effective Portfolio Website Tips
Make sure your uniqueness is obvious and apparent throughout your portfolio. In your blog posts, pictures, in your website’s design, and anywhere else you can. There are countless photographers out there with great portfolios out there, so why would a potential client go with you? Have you won any awards lately? Been involved in any interesting collaborative projects? Had a raving testimonial from a satisfied client? Feature them on your website. Be proud to showcase your achievements.