Effective Portfolio Website | How To Design A Photography Website That Gets People To Stop Clicking And Start Paying Attention
Effective Portfolio Website | We live in the age of 6-second attention spans where getting people to stop for a second and pay attention can be challenging if you can’t say it in 140 characters or less. If you’re serious about your photography business and you’re trying to grow client base, this is potentially devastating news for you. The challenge becomes even more difficult when you consider the fact that there are already almost a million photography websites out there. So, how do you grow your online presence and get your potential clients to notice you amid all the overwhelming online chatter? You start by setting up a website.
Not any website, mind you. We’ve all witnessed the sudden increase in popularity of cheap website templates, a troubling phenomenon, especially in creative fields such as the photography industry. As a result, most of the photography websites out there are downright bad and all look practically the same. That can make standing out a lot easier, and with the right guidance, a few tips and tricks, and just a pinch of creativity, you can set up a website that not only gets your target audience to pay attention to what you have to say, but converts potential into paying clients. Here’s what you need to know!
Chop Chop! | Effective Portfolio Website
Getting your potential client to type in your URL in their browser is the holy grail of online marketing. However, the vast majority of your visitors will land on your website through a link they stumble upon using a search engine when researching photographers in their area or photographers specializing in a particular niche. We all do it – we need a product or we’re interested in a service, so we google it, open the first dozen of results in new tabs and start the elimination process. We click the tab, take a glance at the website and either close the tab or move on to the next one. When we narrow down our selection, we repeat the process, and only then start paying attention to the remaining tabs.
Yikes, right? You’ve only got a second or so to grab the attention of your potential client, otherwise they might abandon your website without ever giving you a second thought. In order to avoid that, first you’ll need to make sure your website loads quickly, because no one will sit around waiting for your website to finish loading. One of the simplest, yet at the same time most overlooked, ways to ensure fast loading is by keeping the design and each page simple. We get it, you want to make sure your website is unique and able to stand out from the crowd, but don’t do it at the expense of usability.
Simple Isn’t Necessarily Boring | Effective Portfolio Website
The time it takes for your website to finish loading isn’t the only thing that simple design is good for. It will also affect the way your visitors perceive your work. Remember, this is a photography website, so you’ll need to make sure the photos you’re showcasing are the actual star of the show, not the flashy design of your website. At the end of the day, if your visitors can’t stop raving about the design of your website, barely mentioning your work, you’ve got a serious problem on your hands. By keeping the design simple, you’ll be pushing your work front and center, where it belongs!
But Your Portfolio Might Be | Effective Portfolio Website
The pièce de résistance of every photography website is the portfolio page, but it can also be the page that does most damage to your business if you’re not careful. When it comes to choosing the shots you want to showcase on your website, there are a few things you’ll need to keep in mind. First, don’t mistake your website for a cloud storage – your visitors don’t need to see absolutely every photo you ever took, or a series of similar shots one after the other. Instead, made sure your portfolio shows diversity, but also conveys your unique style and creative vision, and represents your area of specialization.
The Devil Is In The Details | Effective Portfolio Website
Take some time to plan your website and look for ways to improve usability, keeping in mind that it’s usually the small stuff that makes or breaks our first impression, and your visitors will thank you. After all, they say you should always go the extra mile, because it’s never crowded. For example, while the first instinct of most people will be to include as many links in the navigation bar (Less clicks, less fuss, right?), you’ll want to limit the number of link to only the most important ones otherwise you might overwhelm your visitors with too many options.
A recent study found that the average person can keep only about seven things in mind at once, which means cluttering up the navigation bar might only frustrate them. Remember, you can always tuck away the less important links in the secondary navigation, such as the sidebar, or even the footer of the page. Another frequently overlooked, yet incredibly important element are your contact details. In order to make contacting (and hiring!) you as easy as possible, include your phone number and your email address in the header or the footer of each page, so your potential clients can access the info the moment they decide to reach out to you!