Effective SEO Tips | How Content Marketing And SEO Can Work Together To Rock Your Business
Effective SEO Tips | Content marketing and SEO are like peanut butter and jelly. You can have them on their own, and they are delicious… But what happens when you combine them? When it comes to online marketing, it is vital to grab the attention of people and search engines. In order for businesses to do that right, it takes a combined focus on both search engine optimization (SEO) and content marketing, and it is important for businesses to understand the difference between the two.
Over the past year, headlines have been flying around telling the story of “how content marketing is replacing SEO” or “SEO is dead, content marketing has taken over.” The reality is, there should be no showdown between the two, they should be working together seamlessly to give your search marketing efforts a boost, and no business should be choosing one over the other. While both go hand in hand, simply creating content will not take care of all SEO tasks. SEO helps businesses cast a wider net. Content marketing enables converting website traffic into sales.
Create content that even Wikipedia would love to link to | Effective SEO Tips
Wikipedia is incredibly powerful when it comes to creating traffic and, unsurprisingly, it ranks for almost any search term on Google. Comedy Central once gave a presentation on their marketing, which showed that they get over 100,000 visitors from Wikipedia alone every single month. Getting a link to your website on Wikipedia could lead to increase both in traffic to your website, and even in sales. If you want to dominate your niche, become an authority and become the “go-to” person in your industry. You need to be original and lead the way.
Better content trumps more content | Effective SEO Tips
Business owners using their budgets to create a large volume of content at the expense of quality should rethink their strategy. If your website has multiple pages with variations on the same topic, consider consolidating or updating them. Otherwise, your website’s overall authority, not just the rank of a single page, may be devalued by search engines.
The sheer amount of content that’s now available is mind-boggling. Original and engaging content helps to set you apart from competitors and gives people a compelling reason to read and share your content. The bottom line is that original, engaging stories always win. This is the first, second, third, fourth, and fifth most important key to SEO. Publishing stories that people are going to share, link to, and write about is simply the most organic path to great SEO.
Great headlines are key | Effective SEO Tips
Headlines are incredibly important. They should be descriptive and alluring, without overdoing it. Dull headlines are poison for publishers; at the same time, racy, misleading headlines may bring short-term traffic volume — especially from the social media platforms — but are not a sustainable practice. After the initial clicks fade away, search engines may no longer see the point in driving traffic to your website.
Keyword and audience research still matters | Effective SEO Tips
While obsessing over keywords is definitely not a recommended strategy for successful content marketing, you do however want to make sure your efforts are ranking for the terms that are most meaningful to your brand, your industry and your clients. As such, it’s useful to do a bit of basic research and then build a list of relevant keywords you will target through your content. Write content based on that keyword data. You shouldn’t be blogging for the sake of it. You should be blogging based on what your visitors want to read as well as what keywords you want to target.
Get inbound links | Effective SEO Tips
Even if you’re creating engaging, original content, it’s still important to find other ways to get links to your website from reputable sources. In recent years, guest blogging has been a popular way to grow inbound links, and the more links you have, the higher your rankings will be. Guest blogging adds value and authority, and this will be readily apparent both to your visitors and to search engines. Just don’t do it to get inbound links at the expense of quality.