Effective Small Business Logos | The Power Of A Great First Impression – Does Your Logo Help Or Hurt?
Effective Small Business Logos | In the midst of writing business and marketing plans, finding offices and hiring the right people comes one of the most important moments many business owners overlook; designing the company’s logo. A well-designed logo can build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established and reliable enterprise.
Think about it – if someone asked you to draw the McDonald’s or Nike’s logo, you’d have no problem sketching the golden arches and the swoosh. McDonald’s and other iconic brands like Coca-Cola and Apple have timeless, memorable logos, but it’s not just these massive corporations that reap the rewards of a professionally designed logo. There are a million people in the logo design industry today dishing out generic, dull logos in bulk for crowd sourcing websites. So, how can you as a serious professional stand out from the crowd and come up with a quality logo that stands out in your niche? Read on to find out.
Be Unique | Effective Small Business Logos
A logo is what helps distinguish a business from its competitors, so it’s vitally important that the design stands out from the rest — something many business owners struggle with. While in many cases, imitation is the best form of flattery, when it comes to designing a logo, this is far from being the case. The last thing you want from your logo is to have it mistaken for that of a competitor. So when designing a logo for your business, it’s important to keep it original. Look at what’s out there and find an opening for something new.
Color Can Help You Stand Out… | Effective Small Business Logos
One of the most important considerations when designing a logo is the color scheme. This is not a superficial decision, because color carries meanings and has the power to convey ideas. Bright and bold colors may grab the viewer’s attention, but could also seem brash; muted tones exude sophistication, but could end up being overlooked. Every color has a different meaning and can bring nuance to your message, so try not to fall into the trap of conveying the wrong message because of a simple brush stroke.
…But It Can Cost You | Effective Small Business Logos
Sticking with two basic colors will also keep printing costs low. From business cards to apparel, you’ll print your logo on many different items. The more colors you use in your logo, the more expensive it is to print. Your five-color logo may be amazing, sure, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work on materials that only allow one or two colors, so it’s best if you try not to exceed three colors unless you decide it’s absolutely necessary.
Make Your Logo Flexible | Effective Small Business Logos
Your logo has to be able to engage your target audience online and offline, which is why it must be flexible and adaptable to each of these formats. Ask yourself, what does it look like when printed on letterhead or a business card? How would it look on my store front or in a magazine? In the digital age, where logos will appear on different devices and across various materials, you have to design something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Consider A Custom Font | Effective Small Business Logos
One of the benefits of the computer age is the ability to create custom fonts for your logo, giving your business a unique way to describe itself. Some logos even become recognizable because of their custom fonts. Coca-Cola originated the slanted font and now others try to rip them off. However, keep in mind that even the most gorgeous font in the world won’t do a thing for you if potential customers can’t read your logo, so make sure it’s legible.
Understand The Brand | Effective Small Business Logos
Yes, a logo is an image, but it’s also a representation of a brand. It must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology. Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? Remember, while it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.