Effective Startup Logos | Want To Design A Logo That Works? Follow These Seven Tips For Guaranteed Success
Effective Startup Logos | First of all, congratulations on your decision to start your own business! It’s no small feat, and it takes a lot of nerve to embark on a journey riddled with pitfalls and challenges – so many challenges, in fact, that many business owners often get so carried away with the intricacies of launching a business that they overlook a seemingly simple, yet vitally important step – designing the logo for their startups.
The logo will essentially be the face of your business – it will represent your business, communicate the nature of your brand and, when done right, will become synonymous with the products and services you’re providing. Not all logos are created equal, though! We live in a time when you can get a logo template for less than $25, which can be a grave mistake! Think about it – what is a template that’s being used by countless other business owners in your area going to say about your business and the quality of the services you’re providing?
Know Your Business | Effective Startup Logos
Defining your brand can feel like a journey to self-discovery, but it doesn’t have to be difficult or challenging if you know which questions to ask. Think about your logo and what you want it to say to your clients about your business – are you trying to build a conservative brand that focuses on tradition and other similar values, or are you building a fresh new business that offers innovative service to young millennials? Do you want it to convey speed, time, art, movement, reliability, or something completely else? All these, and many other things can be communicated with a logo, so make sure you know what you’re trying to say long before you start sketching!
Less Is More | Effective Startup Logos
There’s conveying your message using your logo, and then there’s overwhelming your potential clients with a logo that’s trying to say too many things at once. You want a logo that’s a combination of simple and quirky – in other words, you want to make sure it stands out from the crowd, but isn’t a hot mess of random shapes, colors and fonts. Simple logos are not only easier to remember, but they’re also a lot easier to use both in print and online, so when in doubt, leave it out!
Readability Is Vital | Effective Startup Logos
The point of having a logo is to help your potential clients remember your business the moment they start considering purchasing a product or a service you’re providing, which will be pretty much impossible if they can’t read the name of your business. Make sure you’re not using a complex calligraphic font you found online and fell in love with if it turns the name of your business into an illegible mystery.
Don’t Be Afraid Of Color | Effective Startup Logos
Color is a really powerful tool designers use to make logos stand out, convey a particular meaning or a feeling. However, make sure you do your research – every color has a different meaning, so don’t fall into the trap of conveying the wrong message simply because you couldn’t be bothered to look up your favorite color. Another thing you need to make sure is that the colors you’re considering for your logo not only reinforce the nature of your brand, but also work well together.
Versatility Pays Dividends | Effective Startup Logos
The subject of simplicity leads us to our next point – versatility. Your logo will have to be just as effective when used on different materials and in various sizes throughout its life cycle, and the best way to ensure versatility is by designing it using vectors. A vector will allow you to change the size of your logo without affecting the quality, while raster graphics, on the other hand, will start becoming increasingly blurry or pixelated as you adjust the size.
Another thing to keep in mind when versatility is concerned is the color. While your logo may look absolutely stunning on your computer screen, what will it look like when copied or faxed? Aesthetics aside, if your logo relies on color to convey meaning, you need to figure out a way to communicate the same message just as effectively even when the color is removed.
Your Logo Should Be Timeless | Effective Startup Logos
While keeping up with the latest trends is important, you need to make sure you don’t change your logo every 6 months to keep it relevant. This will only confuse your existing clients. Effective logos are timeless, so ask yourself – will your logo be just as effective in 10, 20, even 30 years? We’ve been in the design industry for years now, and once we create a logo for a client, we never expect to see them again.
Be Unique | Effective Startup Logos
In order to stand out in a saturated market, you need to be different – and we’re not only talking about having a unique product or service; we’re talking about every aspect of your business – including your logo! The last thing you want from your logo is to have it mistaken for a logo of a competitor! So, in order to avoid confusion, look what’s already out there and come up with something new that will make your business instantly recognizable! Pay close attention to the shapes, fonts, colors, as well as the overall flow of your logo when trying to avoid confusion, and you’ll be on your way to creating something truly unique that stands out for all the right reasons!