Effective Stationery Design Tips | Tips To Design Business Stationery That Builds Your Brand And Generates More Leads
Effective Stationery Design Tips | A company’s business stationery, used for snail mail communication, advertising and other correspondence, should present your company’s brand in the best possible light. In addition to coordinating business cards, envelopes and printed sales materials, business stationery should be designed to leave a positive impression on your potential clients through smart choices of logo, color schemes, and other design elements. Oftentimes, your stationery items will be the first interaction a potential client has with your brand, while other times it will be used to reinforce the brand identity, so it’s vitally important to get all the details right, but also to design something that’s tactile, eye-catching, and memorable.
When you design the stationery for your business, it is crucial that you do not take the design process lightly. The paper that you use for official memos and letters to clients is going to represent your business, so it is important that you choose something that looks and feels professional and upscale. You do not want to communicate the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services.
Logo | Effective Stationery Design Tips
Introduce the nature of your brand to you clients by designing a unique business logo. Choose a simple, straightforward design that looks striking on business stationery. Logo design is one of the more difficult tasks when designing a business identity, so it’s a good idea to hire a professional designer. The logo must be simple, effective, and versatile, as it will be used on various marketing items, and will have to be scalable to fit items as big as billboard banners, and small for items like pens and business cards.
Color Scheme | Effective Stationery Design Tips
When you start designing your stationery items, you will have to consider the overall color scheme. Matching the colors in your logo to those on your stationery is a great idea for branding purposes. You should go with complementary colors for the paper, as they tend to look best together. For example, if you go with bright colors in the company logo, you should go with a bright colored paper. At all times color must be used selectively with a single goal in mind: emphasizing the name of your company.
Letterhead | Effective Stationery Design Tips
The letterhead delivers all the basic contact information, so the starting point of any letterhead design is to determine exactly which information will be used within the layout. It should contain the company’s name and address, logo, tagline, phone and fax numbers, website and email address. One of the most effective principles behind designing great letterheads is to keep the design as simple as possible. Rememeber that a letterhead is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content.
Font | Effective Stationery Design Tips
Take some time to browse the internet in order to find the best font for contact information and other printed words on the stationery, but try not to use more than two different fonts on your stationery items. While many business owners will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. Clients will be looking for text that is easy on the eye, and that can convey information clearly and efficiently. Print the company name in a large font (13 points or over) and use a medium-sized font (between 9 and 12 points) for contact information.
Paper | Effective Stationery Design Tips
Once the colors, logo and design have been chosen, it’s time to choose the paper stock for the final printed version. A client will notice the difference between the standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client. Do keep in mind the need for practical application, though – there’s no point designing a letterhead on 320gsm paper if your office printer can’t handle the weight of the stock!
Clean Space | Effective Stationery Design Tips
Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo. More white space means less content, which translates to “only crucial content.” This method can be used to emphasize what is most important for your audience to take away from the material.