Effective Stationery Designs | Better Business Stationery Gets You Better Business Results! 6 Quick Expert Design Tips
Effective Stationery Designs | Your stationery is not just an ordinary piece of paper. It’s a short introduction of your business in front of your clients. It’s no wonder that everybody wants to give the perfect introduction of their company – your clients should feel that they are dealing with a professional company, after all. Combined with matching business cards, envelopes and printed sales materials, business stationery should be designed to make a favorable impression of the company on your potential client through intelligent choices of logo, colors and other elements.
A logo is only the face of a business. Branding and stationery is how a business dresses, looks and acts to the public and other businesses, which means its importance should never be underestimated. It could be handing out a business card at a networking event or special gestures like mailing a hand-written thank you card to a new customers: old-fashioned beautiful stationery design is one mechanism that can move you a little closer to your client’s heart (and wallet!). Read through our essential business stationery design tips to make sure your design portrays your business in the best light.
Color Scheme | Effective Stationery Designs
Color can draw attention to your stationery and communicate your brand message effectively. The right color can be extremely powerful, by highlighting an important area or conveying a specific idea, which means your business stationary should include color to make it stand out. Think carefully about your branding colors, and how you use them in the individual stationery designs. Matching the colors in your logo to those on your stationery is a great idea for branding purposes.
Paper Quality | Effective Stationery Designs
Nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy sort. You may wish to consider adding special effects to your stationery design. For example, embossing, foil blocking, die-cutting and other various special effects can add a sophistication to your design, giving you a marketing piece that will be remembered. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.
Font Type | Effective Stationery Designs
While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or too complex fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the right font. Different fonts attract different audiences.
Clean Space | Effective Stationery Designs
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable way of contact or even add testimonials. This is not the best idea, however, as you risk cluttering your message which, we must remember, is the reason you’re sending out the stationery in the first place! A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo. Don’t become too obsessed with stuffing in all the information you possibly can. The message is key.
Contact Information | Effective Stationery Designs
As with all forms of communication, your stationery must be functional. It’s design should enable easy readability of your company’s important information: name, address, phone number, email address, or other important information (such as registration numbers). Don’t include a fax number until you’ve checked how many faxes you actually got last year. If the number is small then consider replacing this with information about your social media profiles (your Twitter handle for instance).
Proofread | Effective Stationery Designs
An obvious one maybe, but ALWAYS proofread your designs before sending them off to print. If there is a typing error anywhere on your stationery item, you really don’t want it in your phone number or address. Triple check the contact details and then triple check them again. Just one mistake can have significant consequences and portray you as incompetent in the simplest way.