Effective Stationery Items | A Practical Guide To Creating Your Own Stationery: Maximize The Power Of Your Brand
Effective Stationery Items | Business stationery provides a great opportunity to build your brand. Today, more and more business owners are using creative business stationery to portray the image and convey personality of their business in order to make a lasting impression. From your business logo to your brand colors, every stationery item should effectively communicate who you are and leave a great impression on your existing and potential clients.
When was the last time you updated the design of your stationery items? You might think that business stationery such as letterheads, business cards and compliment slips are hardly vital to the success of your business, but by evaluating their use and design you’ll be able to save money and impress clients down the road. Read through our simple business stationery design tips to make sure your design shows your business in the best light.
Reinforce Your Brand | Effective Stationery Items
Business stationery provides you with a form of direct marketing for your business. In this case, any correspondence or exchange of stationery items should convey your business in a professional and credible manner, and the quality of which will uphold this representation. Branding is a top priority for most businesses and enables clients to build up recognition for your logo or your slogan, so everything you include must have a connection with your logo. Fonts, colors and even the size. Since your logo is the face of your business, it should absolutely be visible on everything that leaves your office.
Information To Include | Effective Stationery Items
You will want your stationery to be both aesthetically pleasing and functional. You should have all of your company’s contact information – email address, website, phone numbers, street address – printed at the top of the paper for clients to quickly access whenever they need it. Placing this vital information in the correct position for accessibility is crucial, while less important information can be included in other areas of your stationery items.
Pick Impressive Paper | Effective Stationery Items
It’s vital to use only the most premium paper or highest quality cardstock for your professional correspondence. As long as it’s thick and the texture is luxurious, you will definitely leave the best impression on your clients. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client. If you send out a flimsy and poorly designed piece of stationery, your clients are likely to compare the quality of your stationery to the quality of your services. Bad move.
Color Will Help You Stand Out | Effective Stationery Items
Your business stationary should include color to make it stand out. So many businesses go with mono or two-color approaches for their stationery as there is often the perception that this gives a more professional look (and it’s more affordable as well). But why not stand out from the crowd and inject some vibrancy into your compliments slips and some life into your business cards, so you give yourself every chance of getting that sought-after brand recall? Color is a powerful tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting!
Choose The Right Font | Effective Stationery Items
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. Your clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the right font. Different fonts appeal to different audiences.
Include Clean Space | Effective Stationery Items
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable means of contact and testimonial. This is best avoided however as you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place! A design that is too cluttered will distract clients from the important things on the stationery, such as your contact information and logo. Don’t become too obsessed with cramming in all the information you possibly can. The message is key.