Effective Stationery Tips | Is Your Business Stationery Doing Its Job? Tips to Evaluate Your Visual Identity
Effective Stationery Tips | Over the last few years, online marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Web is the only place your brand lives. When you start creating printed materials, all the focus on your online presence may leave you wondering how your digital branding should translate into print. From your business logo through to your brand’s colors, each printed item should effectively communicate who you are and make a great impression with your existing and potential clients.
Despite the popularity of email, professionally designed business stationery items are vital in making a great first impression. Their goal is to express an identity beyond the actual words written in the message. Today, more and more business owners are using creatively designed business stationery to portray the image and personality of their businesses and to leave a long lasting impression. Read through our effective business stationery design tips to make sure your design shows your company in the best light.
Reinforce Your Brand | Effective Stationery Tips
If your business requires formal correspondence with clients, you probably need stationery. Keep in mind that everything you use for business correspondence should have a connection to your logo, be it through fonts, color scheme, or even the layout. Since your logo is the face of your business, it should absolutely be visible on every stationery item you are creating. Having all of your business stationery with the same professional design provides a level of continuity. This reassures your potential clients and business partners that you are a professional and reliable company.
Pick Impressive Paper | Effective Stationery Tips
When the time comes to print your custom business stationery, your budget will probably affect the choice of the paper, but there are options for every budget. Yes, printing on thinner paper is a lot more affordable, however what does that say about you and your company? It’s vitally important to use the most premium paper or highest quality cardstock your budget allows for your professional communication. As long as it’s thick and the texture is luxurious, you will most definitely make the right impression on your clients and business partners.
Include The Important Contact Information | Effective Stationery Tips
As obvious as it may sound, make sure you always include contact information on your business stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for each and every stationery item. Some of the items may not be big enough for you to include all the information you’d like. Don’t print a fax number until you see how many faxes you actually get every year. If the number is small, then consider replacing this with information about your social media profiles, like your Twitter handle, or your Facebook page.
Find The Right Font | Effective Stationery Tips
Your font should always express professionalism. While your font should be easy to read, you should take your audience into consideration when choosing the font for your stationery, as different fonts appeal to different demographics. While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or too small fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently.
Include White Space | Effective Stationery Tips
Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information, testimonials, or images, this may result in your stationery becoming too cluttered and a reader losing interest quite quickly. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the crucial things on the stationery, such as your contact information and logo.
Be Careful With Graphics | Effective Stationery Tips
When it’s time to choose graphics and images, be careful. The logo must be the main visual element of your branding, so the pictures and graphics you decide to use must be closely related to your logo, business, or industry. If you have an appropriate image to include, incorporating it into your design can make your stationery items stand out. Good images to choose include a professional picture of your products, examples of your work, the building your company is located in, or something closely aligned with your logo and brand message.