Effective Web Design Ideas | 5 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
Effective Web Design Ideas | Promoting your products and services online is not the only function of your website. There are a lot of websites on the Internet, but only a few of them are designed to boost conversions. Whenever someone visits your website, you have a desired action in mind. You may want them to sign up for a free account, subscribe to your newsletter, fill out a survey – it really depends on your business and its goals. When a visitor or potential client completes that action, that’s a conversion.
Conversion rate of a website is the ratio of a number of visitors who have completed some expected action to a total number of visitors. A good conversion rate is a reliable indicator of usefulness and effectiveness of a website. Since your ability to accomplish your business goals depends on conversions, we’ve assembled a list of web conversion rate optimization tips from the top experts in the field. So, curious how you can increase website conversion?
Make Your Website Easy To Use | Effective Web Design Ideas
User experience is the key to any effective website. Case study after case study has shown that making a website easier to navigate boosts its effectiveness. If your potential clients can’t find your products, how are they supposed to purchase them? People should be able to navigate throughout your website without running into dead ends that cause them to navigate away from your website. Your website’s layout should straightforward so that potential clients can easily move from page to page. Confusing navigation layouts will result in people quitting a website rather than trying to figure it out.
ABC: Always Be Closing | Effective Web Design Ideas
If you’re setting up a website to sell something, you should always be thinking about how you’re closing the deal on each page. This doesn’t mean filling every page with large “Buy now” buttons; it means when the potential client is ready to make the purchase, they shouldn’t have to look around for the check-out link. The best calls to action clarify what you are offering as opposed to forcing people to figure it out on their own. They should also be in the top masthead area and body of a website (above the “fold” that requires the visitor to scroll). If your page is long enough, having a second call to action on the bottom of your page is a good idea as well.
Shorten Your Forms | Effective Web Design Ideas
Website users are turned off by having to fill out long forms, so make sure your forms are as short as possible. Be sure to remove distractions like ads. They’ve already made their decision at this point to sign up or buy a product – why try to change their mind? If your goal is to get email addresses, then don’t ask for the client’s first name, last name, phone number, and size of company. Those details are useless to your goal of getting an email address. Also, you can do without CAPTCHA, which was proven to reduce conversions by 10%, for users who come around for the first time.
Keep It Fresh | Effective Web Design Ideas
Content is still king. You don’t want visitors to see outdated content and think your business isn’t active online, which could affect your bottom line. A blog enables you to publish content that is useful specifically for your audience on a regular basis, and if this content is optimized for search engines and people access your blog through organic searches, the authority of your website will grow. Remember, your website is your company’s face to the world. Make sure it shows that your company is up to date on industry trends and is actively engaged by regularly publishing new content.
It’s No Longer Just About The Desktop | Effective Web Design Ideas
When the internet was in its infancy, desktop computers were the only way for users to access it. That’s no longer the case, with users accessing the internet using desktops, tablets and mobile devices and 17.4% of global website traffic originating from mobile devices as of the end of last year. Consider taking a “mobile first” approach during conception, planning, copywriting, design, review, testing, all the way to release and revisions. You. Just. Have. To. Designing a responsive website for your business will ensure that all of your clients can achieve optimal interaction with your website from whatever device they use to access the internet.