Effective Web Design Tips | 6 Simple Steps To Design A Website That Floods Your Inbox with Inquiries
Effective Web Design Tips | Anyone who browses the internet daily knows what characteristics they like in a website. Your favorite websites are usually easy to navigate, and offer the information, products, or services you want in a simple and easy-to-find way. Effective website design can have a positive effect on your website’s ability to grab and hold visitor’s attention, but poor web design can do just the opposite, and have a damaging impact on your credibility.
Visitors judge your website in a matter of seconds. Marketers often refer to the “Blink Test” – a visitor will scan your website in 3-5 seconds and check out your content, judge it, and decide if they want to stay there, do something, or leave. A well-designed website will help your visitors easily find what they are looking for, and will make your business look professional. Designing a website from the beginning with your potential clients in mind will help your website to be a success. Here are some practical tips to get you started.
Simplify, Simplify, Simplify | Effective Web Design Tips
What is the most vital thing you want to tell the visitor about on each page? If a website has too much information on a page, it ends up confusing the visitor. Sure, it’s an ego boost to use industry jargon, and put yourself up on a pedestal with all your fancy talk, but when your website visitors are assessing your website in less than 5 seconds, you need to keep your pages tight, simple, and to the point.
There’s no need for extra bells and whistles on a website. They don’t generate more traffic, and they don’t help your bottom line. The whole purpose of having a website is that it should be quick and easy to use. To this end, simplicity is key.
Pick A Color Palette And Stick To It | Effective Web Design Tips
When it comes to picking a color palette the key is to pick it and stick to it. Consistency is everything when it comes to creating a cohesive color palette for your website. Choose a color scheme with three mild colors for your web pages. One should be your background. Light blue and beige work well. Use one or two other colors for link buttons, your header and other design elements.
Make Sure Your Photos Are The Right Size | Effective Web Design Tips
Make sure your image file sizes are small enough so that they load seamlessly, and your website appears instantly. There’s nothing more annoying than waiting for a page to load. However, remember that the web is pixel based. So, if your image isn’t large enough it’s going to look pixelated. Photo clarity adds a lot of credibility to a website, even if they weren’t taken by you.
Give Visitors Breathing Room | Effective Web Design Tips
Create enough space between your paragraphs and images, so the visitor has space to breathe and is more able to absorb all of the features your website and business have to offer. Too much text can be a bit tiring. However, text is necessary, so make sure to break it up with larger subheadings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.
Put A Contact Link On Every Page | Effective Web Design Tips
It can be frustrating to search for contact information and not find it. Keep yours in plain sight on all pages to make it as easy for your visitors to find. After all, you do want them to contact you. Plus, by putting contact information on your website, you are helping your visitors trust you. If there is an email address or phone number, they know they can reach you if there’s a problem.
Consider Usability | Effective Web Design Tips
At the end of the day if your website isn’t usable, visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. If you haven’t optimized your website for mobile and tablet viewers, you are missing potential sales opportunities. Plain and simple.
If there is one golden rule of design it’s this: pick your aesthetic and stick to it. Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.