Effective Web Design Tricks | How To Build A Website That Sells: 6 Dos And Don’ts
Effective Web Design Tricks | In our digital age, websites dominate the way we interact, the way we shop, and the way we make decisions both online and also in the face-to-face world. The glorified About Us websites are long gone, replaced by mobile and secure business websites that act as powerful lead generation tools for anyone with a business-to-business or business-to-client product or service or information resource to sell.
A professionally designed website is often the critical difference that makes a potential client decide to stick around, browse and make a purchase instead of moving on to a competitor’s page. How your website is organized, which colors, fonts and pictures you use (or don’t use) can mean the difference between success and failure. Simply put, sharing your website is a lot like showing up to a first date. That is to say: first impressions matter. Here’s how to shine.
Don’t Make Them Wait | Effective Web Design Tricks
Remember that you have just a few seconds to explain your value proposition to your visitors when they land on your homepage. If you don’t immediately answer their needs, he or she will click the back button and leave your website. It has been proven time and time again – web users don’t like websites that have too much clutter or require excessive clicking to access information. Much like a well-organized shop, a clean and clear website will allow your visitors to relax and enables them to locate what they are searching for.
Do Make It Readable | Effective Web Design Tricks
Make sure your choice of font and font size is based on readability rather than just visual appeal. Remember that people with different levels of vision could be visiting your page and try to be as inclusive as possible. Make sure you find a font that can be easily read in a size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure fast load times.
Don’t Hide The Contact Information | Effective Web Design Tricks
Make sure you provide relevant contact information on your home page, or as a header on each page. The goal here is to make it as easy as possible for someone to get in touch if they have a query, encounter a problem or would like more information on your products or services. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number and street address will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.
Do Keep SEO In Mind | Effective Web Design Tricks
Search engines like certain elements in websites. Things like: A clear structure, sitemaps, meaningful URLs, relevant keywords in titles, and the list goes on. When you are just setting up your website, make sure it’s as optimized as possible for search engines. Figure out which terms you want to rank high for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website generate non-branded organic traffic that results in new sales.
Don’t Make Them Think | Effective Web Design Tricks
User experience is the key to any effective web design. People should be able to navigate your website without running into dead ends that make them want to leave and never come back, so, rather than challenging visitor’s expectations with an unusual layout, it is probably better to stick to web standards for icons and navigation. Give each of your navigation links a space of its own, don’t make post navigation look like category selection, and your visitors will thank you.
Do Maintain Brand Consistency On Your Website | Effective Web Design Tricks
A strong brand identity is important because you want your website to look as professional as possible and instill confidence in potential clients. Assuming you already have brand elements like a logo, brand colors, fonts etc., these should be featured throughout your new small business website. In other words, the design of your website should match any existing marketing material you have, so make sure you use this same logo on the rest of your marketing materials, as well as on invoices and other business communications to create a consistent and familiar brand.