Effective Web Designs | Don’t Make Me Think: A Common Sense Approach To Web Design
Effective Web Designs | A common misconception with many business owners is that if you create a website, that’s it – job done. It’s crucial to understand that visitor’s expectations are evolving, and when it comes to designing a website that will leave a professional impression, you will always do well to keep everything up to date and on trend. The design of your website, its navigation, its mobile optimization, and even font choices can make or break your website. Like it or not, website design choices can mean the difference between achieving the pinnacle of online success, and suffering epic digital failure.
Having a website for your product or service is an absolute must in the modern business world, but there are incredible pitfalls associated with having a website that doesn’t accomplish its goals. We’ve all been there. You’re looking for something online, and an interesting result pops up on Google. You click through, take one look at the website, and bounce out of it quicker than an Olympic trampolinist. Your website has to catch, and hold the visitor’s attention, and then prompt an action, be it in the form of a sale, comments on a blog post, or sharing via social media platforms. Here are five key elements that will help you build an effective website.
Purpose | Effective Web Designs
Great website always caters to the needs of the visitor. Are your web visitors looking for information, entertainment, some type of interaction, or to do business with you? Remember that you have just five seconds to explain your value proposition to visitors when they enter to your website. Every page of your website has to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible. Make sure your website features interesting content that draws readers in and gives them reasons to stay.
Fonts | Effective Web Designs
Text is vitally important. It’s there to provide information and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate effectively. Don’t use more than 3 fonts in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text. Make sure your colors work together as well. For example: putting cream colored text on a white background will either leave your website visitors with a headache, or make them give up, and move on. Neither of these results are desirable – so make sure you double check all your text for it’s ease of readability.
Colors | Effective Web Designs
The right color scheme can go a long way to boost the user experience. Complementary colors create balance and harmony. And as mentioned before, using contrasting colors for the text and background will make reading easier on the eye. You won’t want a bright and ‘loud’ color scheme if your website is in the meditation niche. You’ll notice that most punk rock bands have CMYK color schemes (pink, yellow, black and blue), while a medical website will generally stick with a lighter, more ‘open’ color scheme. Find the right color scheme, and see how much better your designs turn out.
Images | Effective Web Designs
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning, and connecting with your target audience. While it can be expensive, high-quality professional images can make a huge difference to the look and feel of a website. Impressive imagery naturally draws the eye, and captures the attention of website visitors. Having plenty of photos is a guaranteed way to attract more business, so plan a product page layout in mind. The quality of these images is just as crucial, because blurry or pixelated images will be a major turn off for your potential clients.
Navigation | Effective Web Designs
By far the most essential goal of an effective website design is to make sure that everything works the way it should, and that visitors will be able to see where they need to go easily. Also, confusing navigation options are not going to help you in any way. According to industry-standard and best practice convention, primary navigation is placed along a horizontal menu bar at the top of a website. Then, secondary navigation is usually accessed via drop down menu tabs (located underneath the primary navigation bar) or in a sidebar.